The North Face: Art Director, Digital Tool Design & Development

The North Face Global Brand Studio is seeking an Art Director to support the creative direction and experience design of the digital tools that power its global creative workflows. The role sits at the intersection of art direction, design systems and emerging technology, supporting how digital tools enable storytelling, collaboration and the creation of world-class brand experiences. The Art Director partners closely with Creative, Production and Technology teams to support the design of intuitive, inspiring and scalable tools that improve how teams create, combining hands-on art direction with design thinking.

• Support the translation of the broader creative vision into design solutions for digital tools that serve global brand and creative workflows, turning creative needs into intuitive tool experiences that improve efficiency while supporting storytelling and design quality
• Collaborate with Creative, Production and Technology teams throughout the development and implementation of tools from concept through rollout
• Contribute to user experience, interaction design and visual systems across digital platforms used by creative teams
• Help maintain consistency and quality in how tools support brand standards, asset creation and creative outputs
• Gather and organise feedback from designers and creatives to help refine tool usability and experience
• Provide hands-on design support and share best practices with designers and cross-functional partners throughout tool development
• Contribute to workflow improvements so tools support efficient, scalable and effective creative processes
• Support documentation, guidelines and training materials to drive adoption and consistent use across global teams
• Use generative AI tools hands-on to concept, iterate and produce on-brand imagery, visual explorations and tool UI concepts that meet brand and quality standards
• Explore emerging technologies, including AI-enabled tools, and identify practical opportunities to support creative development

• 3-5 years of experience and professional achievements in a relevant field
• Experience in art direction, digital design or creative systems within a global brand or agency environment
• Demonstrated ability to contribute to creative direction across digital experiences, tools or platforms
• Strong understanding of design workflows, creative production and how tools support the creative process
• Ability to translate creative direction into practical, user-centred design solutions
• Strong collaboration skills, with experience supporting work across Creative, Production and Technology teams
• Clear communicator who can build alignment with stakeholders and cross-functional partners
• Hands-on approach with strong visual design, user experience thinking and problem-solving skills
• Interest in innovation, emerging technology, human-centred design principles and improving how creative work gets done
• Hands-on experience using generative AI for content creation, with proficiency in tools such as Magnific, Claude and Figma Weave (formerly Weavy)
• Experience with other leading generative AI applications such as Midjourney, Adobe Firefly, Runway, Google Gemini and Veo, Krea or ChatGPT
• Ability to write and refine prompts and build node-based or multi-step workflows to generate, edit, upscale and enhance imagery and visual assets
• Strong creative eye to curate and refine AI-generated assets so they meet brand and quality standards
• Working knowledge of responsible AI use, including image rights, usage restrictions and brand-safety considerations, and the ability to follow company AI guidelines
• Ability to document and share AI workflows, prompts and learnings with designers and cross-functional partners

• Experience designing or supporting digital tools, platforms or design systems
• Familiarity with asset management systems or creative workflow tools
• Experience building repeatable generative AI workflows or templates that other designers can adopt
• Portfolio examples that show generative AI work alongside traditional design craft
• Experience supporting global teams or contributing to scalable creative systems
• Formal education in a related field is welcomed but not required

• Location requirement: Denver, CO

• This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive or commission potential; specific details of the additional compensation eligibility will be provided during the recruiting and interview process

• Benefits at VF Corporation: a general overview of each benefit programme offered, including this year's medical plan rates, is available, and detailed information on benefits will be provided during the hiring process

At The North Face we dare to lead the world forward through Exploration, having been born to Explore, Disrupt and to Lead, to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset — both on the mountain and off the mountain — and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people, and we work side-by-side as a team of adventure-loving people.