Senior Merchant, Direct - Converse

This individual contributor role sits within Converse Global Marketplace Merchandising and reports into the Merchandising Manager, WE. It partners closely with Merchandising, Planning, Allocation, Marketing, Retail and Digital teams to deliver consumer-right assortments across stores and digital platforms. The role executes the Western Europe Direct merchandising strategy from seasonal assortment creation and buy execution through to in-season management, ensuring the right product shows up in the right channel at the right time with a clear consumer point of view.

• Execute the WE Direct merchandising strategy from seasonal assortment creation and buy execution through to in-season management, ensuring the right product shows up in the right channel at the right time with a clear consumer point of view.
• Build and manage seasonal Direct assortments for Western Europe across stores and digital, balancing brand priorities, consumer demand, commercial opportunities and inventory health.
• Own the execution of seasonal buys in close partnership with Planning and Allocation, including buy quantities, demand forecasts, depth, segmentation and replenishment recommendations.
• Own product cuts throughout the seasonal buy process, making clear, data-informed decisions that protect assortment intent, inventory health and financial targets.
• Analyse weekly business performance across key metrics such as revenue, margin, traffic, conversion, AOV, sell-through, weeks of supply and inventory productivity to identify risks and opportunities, and turn insights into action.
• Use consumer, marketplace, trend and competitive insights to shape seasonal product priorities, pricing recommendations and future assortment decisions.
• Collaborate with Marketing, Retail and Digital partners to connect product stories, launch plans and commercial moments across Direct touchpoints.
• Prepare clear recaps, hindsight analysis and forward-looking recommendations for seasonal reviews, leadership meetings and cross-functional business conversations.

• Consumer-obsessed merchant with strong retail acumen, omni-channel experience and an analytical, product-led approach.
• Ability to build and execute product strategy into profitable assortments for Western Europe Direct.
• Proven experience in merchandising, buying, planning, retail or e-commerce.
• Proven experience building assortments, executing seasonal buys and managing in-season trading, using performance data to inform future product and assortment strategies.
• Strong analytical skills and retail maths fluency, including sales, margin, sell-through, inventory productivity and forecast inputs.
• Ability to use sell-through, traffic, conversion, AOV, margin, inventory and consumer insights to make clear recommendations.
• Strong cross-functional influence, collaboration and communication skills, with confidence to manage competing priorities across seasonal planning and in-season trading.
• Ability to influence across functions, present recommendations clearly and operate with agility in a fast-paced marketplace environment.
• A collaborative, innovative thinker who proactively connects across teams, challenges existing ways of working, and turns new ideas into action.
• Understanding of how to build assortments that serve the consumer, elevate the brand and deliver business results across physical retail and digital channels.
• Ability to travel up to 15%, including seasonal milestone meetings, marketplace visits and cross-functional business reviews as needed.

• Experience within footwear or apparel is preferred.

• No relocation offered for this role.