Sporting Fashion & Goods
Product Manager ACC
Mid Level
Shanghai, China
in office
Full time
Job description
About the Role
The Product Manager ACC supports the delivery of the organisation's seasonal product strategy by managing assigned product ranges from concept to market. The role translates consumer, lifestyle, and market insights into clear product briefs and commercially relevant range proposals, working closely with Product, Design, Product Development, and other cross-functional partners to ensure timely product creation and strong local market relevance. The position sits within Brand Management & Communications and is expected to independently manage assigned categories or projects, monitor business performance, recommend actions, and contribute to the continuous improvement of product ranges and creation processes.
Key Responsibilities
- Support the execution of category and seasonal range strategies for assigned product areas.
- Translate consumer, market, and business insights into relevant product concepts and briefs, and manage assigned product ranges to identify opportunities that strengthen the assortment.
- Maintain accurate product information and range plans throughout the creation process.
- Manage products through the end-to-end creation process while ensuring key timelines and product milestones are met.
- Partner with Design, Product Development, and other cross-functional teams to deliver effective product solutions, and support the implementation of Concept-to-Consumer (CtC) direction within assigned ranges.
- Identify risks, resolve issues proactively, and support speed-to-market initiatives.
- Monitor consumer trends, competitor activities, and market developments, and analyse product and business performance to identify opportunities and areas for improvement.
- Translate insights into actionable recommendations for future product decisions.
- Prepare and present product ranges, business updates, and key initiatives to stakeholders, collaborating closely with Product, Design, Product Development, Marketing, and CtC teams.
- Independently manage assigned projects and workstreams from planning through execution, driving alignment, monitoring progress, and ensuring timely delivery of key milestones while demonstrating ownership, accountability, and a solution-oriented mindset.
Required Experience & Qualifications
- Ability to independently manage assigned categories, projects, and workstreams from planning through execution.
- Demonstrated ownership, accountability, and a solution-oriented mindset in achieving results.
- Capability to manage products through the end-to-end creation process while ensuring key timelines and milestones are met.
- Ability to translate consumer, lifestyle, and market insights into clear product briefs and commercially relevant range proposals.
- Ability to monitor consumer, market, and business performance and to turn findings into actionable recommendations.
- Strong cross-functional collaboration and communication skills, including preparing and presenting product ranges, business updates, and key initiatives to stakeholders.
About the Company
Adidas believes that embedding diversity, equity, and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.
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