Sr. Specialist Concept To Consumer - Training

This role enables consumer-focused category execution by coordinating product availability, impactful seasonal campaign activations, and in-season trading strategies. It ensures cross-functional alignment and operational excellence across channels to deliver impactful consumer experiences and business results. The position sits within Brand Management & Communications and works closely with CTC Category Leads, Marketing Operations, Brand Comms, SPOMA, Omnichannel, Demand Planning, Supply Chain, and Channels.

• Generate and consolidate market and financial insights, including sell-out data, to inform category strategy and transform them into actionable insights for category and commercial teams.
• Own the input of country range selection into planning systems, enabling a seamless end-to-end sell-in process.
• Monitor and report category performance in-season, identifying risks and opportunities to optimise sell-through.
• Coordinate in-season trading strategies across channels, ensuring agility in response to market dynamics.
• Lead category activation planning in collaboration with Brand Comms, Omni, and channels teams.
• Manage campaign calendars and launch timelines, communicating changes and coordinating execution across functions.
• Ensure product availability by aligning with supply chain, demand planning, and account teams.
• Support discount and inventory strategies, including slow mover management and licence expiration considerations.
• Facilitate cross-functional meetings and communications, acting as the central connector between CTC, channels, and brand teams.

• Strong analytical and reporting capabilities, for example Power BI.
• Deep understanding of consumer and market dynamics.
• Excellent coordination and communication skills.
• Proficiency in campaign planning and product lifecycle management.
• Ability to manage complexity and drive cross-functional alignment.
• University degree or equivalent education.
• Minimum 2 years of experience in category management, marketing, or commercial operation.

Adidas has a clear purpose: 'Through sport, we have the power to change lives.' The company's values represent essential behaviours and mindsets, reflecting the 'You Got This' attitude it strives to see in every team member.