Specialist, Partner Retail Activation (1 Year External Contract)

Acts as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness and retail excellence. It sits within the Customer Service team and works closely with internal teams and customers to align activation timelines, operational dependencies and rollout schedules.

• Execute the rollout of seasonal campaigns and product launches across wholesale accounts, ensuring marketing tools, POSM and VM assets are delivered on time and compiling post-campaign performance reports.
• Serve as the primary point of contact for wholesale accounts, managing logistics for new store openings, renovations and SIS installations and addressing immediate operational challenges at retail floor level.
• Ensure partner stores follow adidas brand and VM guidelines, conducting regular physical store audits and working directly with customers to improve product presentation.
• Liaise with internal teams (KAM, Marketing, VM, SCM) and customers to align activation timelines, operational dependencies and rollout schedules.
• Support KAMs in maximising sell-through through superior in-store execution, tracking local launch performance metrics and identifying floor-level opportunities for better branding or display placement.
• Maintain activation calendars and rollout schedules, track operational budgets for store investments and escalate risks, bottlenecks or supply delays to management.
• Monitor performance against activation execution, store compliance, launch readiness, sell-through uplift, customer satisfaction, issue resolution turnaround and SIS/store upgrade completion metrics.

• Diploma or Degree in Marketing, Business, Retail Management or a related discipline.
• 3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management.
• Strong project management, stakeholder coordination and problem-solving skills.
• Commercially minded with strong attention to detail and the ability to manage multiple priorities.
• Strong written and verbal communication skills, with proficiency in Microsoft Office.
• Independent, proactive and comfortable conducting regular store visits.
• Passion for sports and interest.

• Experience working with wholesale partners or within the sports, fashion or consumer retail sector.

The company says it embeds diversity, equity and inclusion into its culture and talent processes to create a sense of belonging and competitive advantage. adidas states that it recruits and develops people to reflect the diversity of its consumers and communities.