Senior Manager, Communications- EA Sports

The Senior Communications Manager will help shape the future of EA's global brand narrative and improve EA SPORTS as the leading voice at the intersection of sport, culture, entertainment and new ideas. This is a strategic communications role for a creative storyteller with communications instincts and experience with sports fandom. The role works across Communications leadership, franchise teams and Brand Marketing to identify stories, develop creative expertise platforms and create communications programmes that strengthen the EA SPORTS brand.

• Help shape and evolve the EA SPORTS brand narrative, ensuring communications promote the ambition to become the world's leading sports entertainment brand.
• Develop creative storytelling opportunities that position EA SPORTS at the centre of conversations shaping the future of sports, technology, fandom and entertainment.
• Identify cultural moments, latest trends and industry shifts that create opportunities for EA SPORTS to lead—not simply participate—in the conversation.
• Partner with Communications and Marketing leaders and franchise Communications teams to develop executive expertise platforms and ensure individual franchise stories contribute to a strategic company and EA SPORTS brand narrative.
• Promote communications programmes that strengthen EA SPORTS' reputation with fans, partners, media, creators and industry influencers.
• Develop integrated storytelling strategies that extend beyond product launches to build year-round cultural relevance.
• Identify and cultivate relationships with influential storytellers, media, creators and partners who can authentically amplify the EA SPORTS narrative.
• Champion bold, modern communications approaches that push beyond traditional PR and redefine how brands participate in sports culture.
• Explore new technologies, AI capabilities and evolving communications trends that unlock new opportunities for storytelling and audience engagement.
• Bring new ideas, experimentation and best practices into the Communications organisation, serve as a strategic advisor across Communications leadership, and partner across Marketing, Brand
• Partnerships and Corporate Communications to deliver integrated communications that inspire measurable brand impact.

• 10+ years of experience leading strategic communications, brand storytelling, earned media, or integrated communications for globally recognised brands, sports properties, entertainment companies, or leading agencies.
• Passion for innovation, AI, latest technologies, and the future of communications, with experience applying new approaches to storytelling and audience engagement.
• Strong storytelling skills, with the ability to identify compelling narratives, shape cultural conversations, and translate complex ideas into clear, engaging communications.
• Understanding of sports culture, fandom, media, creator ecosystems, and the evolving influence landscape.
• Experience developing executive expertise, high-profile communications programmes, and integrated campaigns that improve brand reputation and influence.
• Data-informed mindset with experience using insights and performance metrics to increase storytelling, inform decision-making, and demonstrate the growth of communications programmes.
• A builder's mindset with experience shaping brands, challenging convention, and creating communications that influence culture and build meaningful results.
• Outstanding written and verbal communication skills, with the ability to inspire and collaborate across a global organisation.
• Experience with sports, gaming, culture, and new ideas, with an understanding of where fandom, technology, and entertainment intersect.
• Creative storytelling ability, communications instincts, and experience with sports fandom.
• Understanding of how influence is built across media, creators, athletes and communities, and a tendency to look around corners for the next great story.