Growth Marketing Associate

As a Growth Marketing Associate, the role holder helps drive customer acquisition, engagement, and retention through high-impact paid social campaigns across the company's apps. The position sits at the intersection of media strategy, creative execution, and performance optimisation, bringing campaigns to life that reach millions of sports and gaming fans. The role involves collaborating across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of paid social programmes.

• Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
• Launch, manage, and optimise paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximise performance.
• Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
• Partner with Creative, Brand, and Product teams to develop innovative ad concepts and deliver engaging campaigns.
• Analyse campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
• Collaborate closely with the Marketing Analytics team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
• Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
• Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field.
• Experience managing or supporting campaigns within paid social advertising platforms.
• Knowledge of digital media optimisation principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies.
• A data-driven mindset with the ability to analyse campaign performance and translate findings into actionable recommendations.
• Strong organisational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills, working effectively with cross-functional teams and external partners.
• Ability to work from 11 a.m. to 8 p.m. Bulgarian time.
• May be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment.

At DraftKings, AI is becoming an integral part of both the company's present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. The company states that this is transforming how it enhances customer experiences, streamlines operations, and unlocks new possibilities, with teams energised by innovation and ready to embrace emerging technology. DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston.