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Red Bull Student Marketeer - Saint Mary's University
Pre-career
Halifax, Canada
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Red Bull Student Marketeers act as brand and product ambassadors, driving brand image and product understanding on campus and in their region. The programme aims to reach new consumers, excite university students, increase sales and manage the Red Bull brand at their campus. The role involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Represent the brand in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and time, and by competently answering consumer questions.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network by establishing and maintaining relationships with key local individuals.
- Drive brand engagement on social media handles through authentic content and work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
- Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts and ensure perfect execution of defined store standards.
- Deliver executional excellence with attention to detail, and share ideas and collaborate with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the Red Bull media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Passion for the Red Bull brand and product.
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Immersed in student life with a thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a diverse range of influential groups and individuals on campus.
- Full, valid Canadian driver's licence with a clear abstract.
- Available to work evenings and weekends.
- University enrolment.
- Fluency in English.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Campus and regional work.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- Creative working atmosphere.
- Part of the most dynamic and empowered brand and product ambassador programme in the world.
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