Specialist, Digital Marketing (6 months Fixed Term Contract)

This role provides maternity period coverage for the China Theatrical Marketing team, executing integrated marketing campaigns with a primary focus on digital marketing for Warner Bros. Pictures theatrical releases in China. The successful candidate will work closely with internal cross-functional teams, agencies, digital platforms and external partners to help deliver integrated marketing campaigns across social media and digital channels.

• Assist in the planning and execution of integrated theatrical marketing campaigns by collaborating closely with cross-functional teams, including Media, PR, Creative and Digital, to deliver aligned marketing initiatives across all consumer touchpoints.
• Execute the day-to-day coordination and execution of digital marketing initiatives across key social and digital platforms, including Weibo, Douyin, Red Note, Bilibili, WeChat and other relevant channels under guidance.
• Support the management of relationships with digital platform partners to support promotional initiatives and campaign activations.
• Coordinate with Regional and Global Marketing teams to align on campaign priorities, marketing materials, creative approvals and project deliverables.
• Work with local marketing agencies to support identification of creative opportunities and assist in developing creative asset requests based on local market insights, film screenings and campaign strategies, and coordinate asset localisation, reviews and approvals with Regional and Global teams.
• Support influencer (KOL/KOC) campaign execution, including content review, scheduling and performance tracking.
• Track project timelines and maintain campaign status documents to ensure key milestones are met, and assist in providing day-to-day project coordination across multiple theatrical marketing campaigns, ensuring effective communication
• Documentation and timely follow-up with internal and external stakeholders.
• Support monitoring of campaign performance throughout the campaign lifecycle and assist in reporting on optimisation opportunities based on platform data and audience insights.
• Track theatrical marketing campaigns, digital trends and platform innovations, and assist in compiling market intelligence and case studies to support campaign planning and identify new opportunities.
• Assist in developing presentation materials and marketing updates for internal, Regional and Global stakeholders, and in preparing and delivering campaign reports, performance analyses and post-campaign recaps at key milestones, providing actionable insights and recommendations.

• Bachelor's degree in Marketing, Communications, Media, Business or a related discipline.
• 1-3 years of experience in digital marketing, entertainment marketing, theatrical marketing or a related industry.
• Ability to work effectively with guidance while managing multiple stakeholders in a collaborative environment.
• Strong understanding of China's digital ecosystem, including Weibo, Douyin, Red Note, Bilibili and WeChat.
• Demonstrated experience working with digital platforms, KOL/KOC, agencies and cross-functional stakeholders.
• Good judgment in reviewing marketing content and influencer collaborations, with an understanding of platform guidelines, brand standards and local market sensitivities.
• Excellent organisational and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong written and verbal communication skills in both English and Mandarin.
• Strong awareness of China's evolving digital landscape and emerging consumer trends.
• Ability to perform well in a fast-paced, deadline-driven environment, managing multiple priorities while responding quickly to evolving business needs.
• Flexibility to support time-sensitive campaigns and collaborate across multiple time zones when required.
• Excellent stakeholder management and communication skills.
• A proactive, resourceful and solutions-oriented mindset.
• Passion for film, entertainment and digital marketing.

• Experience supporting digital marketing campaigns for theatrical film releases or Hollywood studio titles is strongly preferred.
• Strong understanding of theatrical marketing workflows and campaign lifecycle is preferred.