Media, Broadcast & Content
Senior Programmatic Integration Specialist (Fixed Term Contract)
Mid Level
Pune, India
in office
Contract
Job description
About the Role
The Senior Programmatic Integration Specialist owns and supports technical connectivity across the ad server, FreeWheel Marketplace, DSPs, SSPs, exchanges, and other advertising technology partners. The role works closely with Ad Sales, Product, Engineering, Trafficking, and external technology partners and vendors to diagnose complex issues, support new integrations, drive technical improvements, and establish best practices. The successful candidate acts as a key technical subject-matter expert for FreeWheel and Marketplace, combining hands-on expertise with the ability to lead technical discussions and guide the wider team.
Key Responsibilities
- Own and support end-to-end integrations and connectivity between the ad server, FreeWheel Marketplace, DSPs, SSPs, exchanges, and other programmatic partners.
- Manage and support API, oRTB, VAST, and other technical integrations, ensuring robust data and ad-request/response flows across platforms.
- Lead technical assessment, testing, validation, and launch of new ad-tech integrations and partner connections, ensuring they are configured correctly and aligned with business, technical, and operational requirements, and support the rollout of new markets, partners, products
- And monetisation capabilities from a technical integration perspective.
- Lead technical investigation and root-cause analysis of FreeWheel Marketplace issues, including integration failures, deal delivery issues, discrepancies, configuration problems, and ad-serving behaviour.
- Act as the senior technical point of contact for complex ad-serving, programmatic, integration, and delivery issues, troubleshooting across the end-to-end ad-tech stack using tools such as Charles Proxy, Wireshark, browser developer tools, logs, XML/VAST inspection, and platform diagnostics.
- Define and promote best practices for FreeWheel and Marketplace integrations, configurations, troubleshooting, and operational processes, and develop and maintain technical documentation, integration guides, troubleshooting playbooks, and operational standards.
- Work directly with FreeWheel, SSPs, DSPs, ad-tech vendors, and other external partners on technical investigations, product capabilities, new integrations, and resolution of complex issues, leading technical discussions with those partners.
- Act as a trusted technical advisor to internal stakeholders, translating complex technical issues into clear business implications and actions.
- Partner with Ad Sales, Product, Engineering, Trafficking, and Operations teams to understand requirements, resolve issues, and deliver new capabilities.
- Monitor the health and performance of integrations, identify trends, recurring issues, and potential risks, and use data and technical analysis to improve ad delivery, integration performance, and operational processes.
- Share knowledge with the wider team, provide technical guidance and coaching on ad-tech integrations and troubleshooting, and stay current with developments in programmatic advertising, ad-server capabilities, oRTB standards, and emerging ad-tech solutions.
Required Experience & Qualifications
- Bachelor's degree in Computer Science, Information Technology, Advertising, or a related field.
- 5+ years of experience in programmatic advertising, ad-tech integrations, ad operations, or a related technical role, with significant hands-on experience with FreeWheel Ad Server and FreeWheel Marketplace.
- Strong hands-on experience working across FreeWheel Ad Server, FreeWheel Marketplace, SSPs, DSPs, exchanges, and other programmatic platforms.
- Experience owning or supporting end-to-end integrations and troubleshooting complex ad-serving and programmatic issues.
- Strong understanding of oRTB, VAST/VPAID, APIs, XML, ad-request/response flows, and programmatic data flows.
- Hands-on experience with debugging tools such as Charles Proxy, Wireshark, browser developer tools, logs, or similar tools.
- Experience working directly with technology vendors and external programmatic partners on technical integrations and issue resolution.
- Strong technical problem-solving and root-cause analysis skills.
- Strong understanding of the programmatic advertising ecosystem, with deep knowledge of FreeWheel Ad Server, FreeWheel Marketplace, and end-to-end ad delivery.
- Ability to lead technical discussions and manage issues across multiple internal and external stakeholders.
- Strong communication skills, with the ability to explain technical concepts clearly to both technical and non-technical audiences.
- Ability to work independently, prioritise multiple technical issues, and drive problems through to resolution.
- Strong ownership mindset with a focus on continuous improvement, scalability, and operational excellence.
Preferred Skills
- Relevant certifications in ad tech or programmatic operations are a plus.
- Experience in the streaming, CTV, OTT, or digital video advertising industry.
- Advanced FreeWheel expertise, including FreeWheel Marketplace; experience with other major ad-server platforms such as Google Ad Manager or Xandr is a plus.
- Experience working with CTV/OTT programmatic advertising and video ad delivery.
- Understanding of privacy frameworks and their impact on programmatic advertising and ad-tech integrations.
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