Creative & Brand Manager

Warner Bros. Discovery Global Experiences is seeking a strategic and hands-on Creative and Brand Manager to build a higher-velocity creative engine supporting Warner Bros. Studio Tour Hollywood, Superman Experience, new projects, retail, seasonal activations and priority licensed partners across the Americas.

• Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities.
• Translate audience needs, fan behaviour, product differentiation and business objectives into campaign concepts, messaging territories, creative hooks and calls to action, and build a stronger pipeline of ideas and variations across experience positioning, tour packages, IP-specific storytelling
• Local visitation, tourism, family audiences and repeat visits.
• Partner with marketing and commercial stakeholders to ensure creative communicates the unique value of each experience and supports awareness, consideration, conversion, upsell and advocacy.
• Manage end-to-end creative development and production across video, photography, social-first content, digital ads, CRM, websites, out-of-home, in-store materials, press materials and partner assets, including coordination of shoots, production schedules, budgets, approvals, talent or creator inputs
• Music and usage rights, and delivery requirements, and build and maintain an integrated creative calendar, production roadmap, asset library, versioning approach and intake process that increase speed, visibility and reuse across the portfolio.
• Provide or direct graphic design, video editing, art direction and copywriting across campaign and always-on content, and develop multiple asset formats, key art, logo development, storyboards, messages and variations for priority initiatives, including short-form video
• Behind-the-scenes storytelling and audience- or channel-specific executions.
• Apply approved brand strategies, franchise guidance, visual identities and messaging frameworks consistently across Global Experiences Americas creative while respecting the distinct positioning of individual experiences and retail concepts And translate approved Brand and Franchise direction into practical executional toolkits, agency briefs, templates and asset guidance.
• Coordinate with Brand, Franchise, Legal, Communications, key stakeholders and experience operators to secure required approvals and ensure appropriate use of intellectual property, likeness, claims and brand assets
• Maintain clear approval records and version control And review customer-facing creative for executional quality, clarity, accessibility, audience relevance and alignment with the guest experience.
• Partner with PR teams and agencies to align media kits, press releases and statements with approved visual identity and core messaging, coordinate review of imagery, logos, assets and layouts used in digital press kits, media pitches, media events, conferences, signage and promotional materials And serve as a primary day-to-day creative lead for agencies, production partners and freelance resources.

• 5-8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising or agency account/creative management.
• Demonstrated ability to develop strong creative briefs, evaluate concepts and lead campaigns or content programs from strategy through production and delivery.
• Experience producing or managing creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home and other consumer touchpoints.
• Strong creative judgment, art direction, visual storytelling and copywriting skills, with strong working graphic-design and video-editing practices and an understanding of how creative requirements differ by audience, channel and funnel stage.
• Experience directing third-party agencies, designers, editors, production partners and cross-functional stakeholders, including managing timelines, scopes, budgets and approval processes.
• Experience partnering with PR or communications teams on media kits, press materials, events, executive statements or related brand assets.
• Comfort using campaign and content performance data to inform testing, iteration and creative refresh decisions.
• Ability to translate marketing priorities into compelling campaigns, content, visual storytelling and brand-consistent creative assets across the company's portfolio.
• Ability to balance distinctive creative ambition with commercial objectives, operational realities and brand discipline.
• Ability to provide clear, constructive feedback and bring clarity to complex stakeholder and approval processes.
• Ability to move ideas into market efficiently while maintaining a high bar for quality and guest relevance.
• Curiosity about fan culture, platform-native storytelling, emerging formats and new creative approaches.
• Base pay is one component of the total compensation package; other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

• Experience working within established brand-governance and franchise-approval structures—where central Brand and Franchise teams retain strategy and final approval authority—strongly preferred.
• Portfolio or representative work samples preferred.

• Actual salaries will vary based on job-related factors including geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance.

• Health insurance coverage
• Life and disability insurance
• Paid holidays and sick time and vacation