Senior Director, Commercial Lead, Creators

Leads commercial strategy, development priorities and execution for the Creators group's technology and innovation platform, serving as business-side owner of the Creator OS strategy. It works directly with central Innovation, Technology, Operations and other partners to develop and implement solutions that improve business operations, client service and commercial growth. The position reports into the Creators business and works closely with the Senior Vice President of Operations and the central Innovation Team, requiring a leader who can balance long-term strategic thinking with hands-on execution, challenge existing processes and remove barriers so technology investments translate into measurable business value.

• Own the commercial strategy, product roadmap and business-side execution priorities for the Creators group's technology and innovation platform, ensuring solutions align with division strategy, operational needs and commercial objectives.
• Serve as the primary business partner to the central Innovation and Technology teams, translating Creators priorities into clear requirements, development plans and actionable deliverables.
• Drive execution of the solutions roadmap by establishing clear milestones, ownership, timelines and accountability across internal teams and external partners.
• Partner with leadership across the Creators business and other commercial teams to understand existing workflows, identify inefficiencies and develop solutions that improve productivity and commercial performance.
• Lead the prioritisation and continued development of Creator OS capabilities, including talent data and discovery, client-facing tools, commercial opportunity management, workflow automation, reporting and other solutions that support the broader business.
• Evaluate existing systems, emerging technologies and external solutions to identify opportunities for improvement, consolidation or replacement, and develop build-versus-buy recommendations considering business value, scalability, implementation requirements and long-term ROI.
• Work with central Innovation and Technology to ensure proposed solutions are technically feasible, appropriately resourced and designed to support the evolving needs and scale of the Creators business.
• Establish a disciplined approach to product development, including gathering user requirements, prioritising functionality, testing solutions, incorporating feedback and managing implementation and ongoing improvements.
• Drive adoption and effective utilisation of solutions across the Creators group by developing rollout strategies, engaging directly with users and ensuring new capabilities meaningfully improve existing ways of working.
• Define and track success metrics for key initiatives, including user adoption, operational efficiency, time savings, commercial productivity, revenue impact and financial return on investment, and use these insights to guide continued investment and development priorities.
• Assess emerging technologies, competitive developments and opportunities within the creator economy to identify solutions that can create competitive advantages, strengthen client service and support new business development.
• Collaborate across divisions to identify opportunities to leverage existing resources, share best practices and bring proven technologies and capabilities into the Creators business.
• Support new-client and talent recruitment efforts by ensuring technology, insights and proprietary capabilities are positioned effectively as commercial differentiators.
• Work with the Senior Vice President of Operations and Finance to align technology priorities with the broader operating strategy, evaluate resource requirements and establish appropriate investment recommendations, without direct budgeting or forecasting responsibility.
• Maintain clear visibility into development priorities, project status, resource needs and delivery timelines, providing concise and actionable reporting to leadership on progress, risks and key decisions.

• 8+ years of experience in product management, commercial technology, digital transformation, innovation or related disciplines, with a demonstrated track record of leading the development and implementation of business-critical technology solutions.
• Proven experience owning a product or technology roadmap from strategic planning through development, implementation, adoption and ongoing optimisation.
• Demonstrated ability to lead complex, cross-functional initiatives, establish accountability, manage competing priorities and consistently deliver against established timelines and objectives.
• Strong understanding of product development processes, technology platforms, systems integration and data infrastructure, with the ability to work effectively with engineering, product and technical teams.
• Experience translating commercial and operational challenges into practical technology solutions that improve efficiency, productivity or revenue generation.
• Strong strategic and analytical capabilities, including experience evaluating build-versus-buy decisions, developing business cases, prioritising investments and measuring financial and operational outcomes.
• Demonstrated ability to influence senior stakeholders, challenge existing approaches, navigate organisational complexity and drive decisions and execution without relying solely on direct authority.
• A proactive, solutions-oriented leadership style with the ability to identify obstacles, make recommendations and move initiatives forward with urgency and accountability.
• Experience working in high-growth or evolving organisations, with the ability to balance immediate business needs against longer-term technology and infrastructure priorities.
• Strong commercial acumen and the ability to understand how technology can create competitive differentiation, improve client service and generate meaningful business value.
• Excellent communication skills, including written, verbal and live presentations, with the ability to translate complex technical and operational concepts into clear recommendations for business leadership.
• Strong organisational, project management and follow-through skills, with demonstrated success managing multiple initiatives and cross-functional teams simultaneously.
• Innate curiosity, sound judgement and a willingness to challenge assumptions, identify opportunities and develop practical solutions to complex business challenges.
• Experience managing external development partners, technology vendors or internal technical teams.
• Bachelor's degree required.

• Experience in an agency, media, entertainment, technology or professional services environment.
• Familiarity with the creator economy, talent representation or commercial sales workflows.
• Direct people leadership and team-building experience.
• MBA.

• Base salary range: $175-225K, plus bonus potential if applicable for role.
• The salary range is one component of the total compensation package
• Compensation decisions depend on the circumstances of each role.

• Paid parental leave.
• 401k plan including contribution matching.
• Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Professional development through learning and development programmes, mentorship opportunities and career advancement support.
• Generous paid time off and holiday allowances.
• Ancillary benefits including critical illness, identity protection, pet insurance, 529 plans and more.
• Commuter benefits support for travel and commuting needs, where available.

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