Clubs, Teams & Franchises
Revenue Growth Specialist
Mid Level
Sydney, Australia
in office
Full time
Strategy & InsightCommercial StrategyResearch & EvaluationMarket IntelligenceStrategic Planning
Job description
About the Role
Reporting to the Head of Revenue Growth Management (RGM), the Revenue Growth Specialist leverages pricing, promotions, portfolio, consumer, shopper and market insights to uncover growth opportunities and shape commercial decisions. The role works across Sales, Marketing, Category, Supply Chain and Finance, challenging assumptions, building clear commercial recommendations and helping teams make smarter choices across customers, channels and packs. The postholder leads the analysis, tools and execution that support RGM decisions.
Key Responsibilities
- Lead pricing analysis across packs, channels and customers, translating market insights into clear, actionable recommendations, and support the annual CPI process by maintaining pricing trackers, coordinating price changes and providing pricing analysis and recommendations.
- Monitor price realisation, competitor activity and revenue performance to proactively identify risks and growth opportunities.
- Build pricing, elasticity and promotional response scenarios, providing volume and revenue assumptions to support broader financial modelling.
- Own the development and consistent application of promotional evaluation tools, including pre- and post-event analysis, and lead promotional performance reviews assessing uplift, incrementality, cannibalisation and ROI.
- Partner with Key Account teams to optimise promotional calendars, mechanics, depth and frequency through regular reviews.
- Work closely with Commercial Finance and Sales to maximise promotional investment effectiveness and drive return on investment.
- Develop and maintain pack-price architecture across formats and channels, providing pricing and elasticity insights to Sales and Commercial Finance.
- Leverage consumer, shopper and market insights to recommend portfolio, assortment and pricing opportunities, and identify opportunities to improve mix, affordability, premiumisation and profitable growth through portfolio optimisation and gap analysis.
- Leverage customer, channel, pack and product insights to identify pricing, promotional, assortment and mix opportunities across Retail, Convenience, Wholesale, E-Commerce and On Premise channels.
- Develop pricing, promotional and pack architecture insights to support customer planning and commercial negotiations, translating internal and external data into practical recommendations that teams can act on.
- Deliver price elasticity, promotional response and scenario analysis to support commercial decision-making, and maintain pricing, promotional and product mix datasets, dashboards and reporting.
- Analyse internal and external data sources, including Circana, Kantar and retailer scan data, to identify trends and growth opportunities.
- Work side by side with Sales, Marketing, Finance, Category and Supply Chain to embed Revenue Growth Management into everyday decisions, providing insights and recommendations to support business planning and revenue optimisation and influencing stakeholders with confidence
- Curiosity and commercially grounded thinking.
Required Experience & Qualifications
- 5+ years' experience in FMCG, Revenue Growth Management, Commercial Finance, Category Management, Pricing, Sales Analytics or Business Analytics.
- Strong understanding of FMCG commercial drivers.
- Strong commercial and analytical capability, with experience in pricing, promotions, pack architecture, elasticity and revenue growth initiatives.
- Advanced Excel skills and experience using Power BI, Tableau or similar analytical tools to generate insights and recommendations.
Preferred Skills
- University degree in Business, Commerce, Economics, Finance, Marketing, Statistics, or a related discipline.
- Experience working with major retailers such as Coles, Woolworths, Metcash or Aldi.
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