Associate Creator Manager - American Football

Leads the strategy, relationships and programming that connect EA SPORTS American Football with its most engaged creator communities across Madden NFL and College Football. It owns a critical, year-round creator capability spanning launch, live service and major franchise moments. The role builds trusted relationships with core creators, develops programmes that drive audience engagement and business impact, and creates high-performing content for amplification across creator channels, paid media and the broader marketing ecosystem.

• Own the Core Creator strategy across Madden NFL and College Football, developing year-round programming that supports franchise, audience and business objectives.
• Build and manage strategic creator relationships, serving as the primary partner for creators deeply connected to our games, communities and live-service ecosystem.
• Lead major creator programmes and activations, including Creator Capture, Open Directory, Creator Network, Creator Bullpen, Title Update programming and paid creator campaigns.
• Support live-service growth by activating creators around Ultimate Team, seasonal programmes, competitive play, Drops, product updates and other priority moments.
• Develop high-performing creator content that can serve both creator audiences and downstream marketing channels including paid media, clipping and seeding.
• Partner across Marketing, Franchise, Communications, Community, Paid Media and Analytics to integrate creators into broader go-to-market and live-service strategies.
• Measure and optimise creator performance, using audience, engagement and business results to improve programming and investment decisions.
• Manage creator operations and execution, including contracts, rights, approvals, disclosures, embargoes, payments and talent coordination.

• Strong experience in creator, influencer, social, community or entertainment marketing.
• Demonstrated ability to build trusted relationships with creators and external talent.
• Experience developing integrated programmes that connect audience engagement to measurable marketing or business outcomes.
• Strong understanding of gaming, sports and creator culture.
• Ability to operate strategically while managing complex, fast-moving execution.
• Strong cross-functional leadership, communication and stakeholder-management skills.
• Comfortable using performance data and insights to evaluate effectiveness and evolve strategy.

• Deep familiarity with football audiences is highly valuable.