Senior Ticketing Acquisition Manager

This role owns paid media for ticket sales across all Formula E race territories, taking briefs from Race Go-To-Market (GTM) Managers and turning them into high-performing campaigns. The postholder decides where every pound of paid media works hardest and owns the customer journey from first impression through to the click-through to the ticketing platform. Because races take place in cities across the world, each campaign has a different audience, on-sale rhythm and starting point, and continuous testing and analytics are used to optimise performance for every race.

• Set and deliver the paid media strategy for ticket sales across all territories, including in-market allocations, and own the media budget and channel mix across Meta, Google, YouTube and other digital platforms.
• Translate regional briefs from the GTM team into high-converting campaigns aligned with each race's on-sale plan and with the pricing, inventory and promotional offers established by Revenue & Yield.
• Own the digital acquisition funnel and landing pages up to the ticketing platform click-through, working with Ticketing Platforms & Operations to guarantee a seamless transition into checkout.
• Build and manage high-intent retargeting audiences to re-engage prospective fans and convert them into ticket buyers.
• Direct a structured, continuous testing programme spanning ad creative, audience targeting and landing pages, setting clear priorities and scaling winning variations.
• Track performance metrics across every channel and host market, collaborating with the Performance & Insight team to report transparently on cost per sale and return on ad spend.

• Proven experience running large-scale paid media campaigns across multiple international markets, ideally for ticketed events, sport, live entertainment or fast-paced ecommerce.
• A strong conversion mindset with demonstrated ability to improve digital funnels, landing page user experiences and audience workflows (conversion rate optimisation).
• Analytical, curious and committed to continuous testing of creative, audiences and landing pages.
• High confidence managing substantial media budgets, executing agile cross-channel capital allocations and clearly articulating commercial decisions to leadership.
• Exceptional relationship builder, adept at working seamlessly with GTM, Revenue & Yield, Platforms and Insight colleagues, as well as external agencies and partners across global time zones.

• Hybrid role, with three days a week required in the Hammersmith, London office.

• 25 days' annual leave, birthday day off and wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced parental leave
• Flexible bank holidays
• Paid volunteer and carer's leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups