Sporting Fashion & Goods
Lead Designer, Brand Creative - Converse
Mid Level
Boston, United States
in office
Full time
Job description
About the Role
Is a critical member of the global brand creative team, focusing on Chuck Taylor and reporting to the Creative Director. It requires a passion for storytelling, art direction and best-in-class creative execution, with responsibility for the look and feel of the brand and helping execute the vision alongside the Creative Director. The role partners closely with the global marketing team, creative producers, brand management, operations, and external agencies.
Key Responsibilities
- Develop the overall look and feel, visual language, and execution of seasonal campaigns.
- Contribute to conceptual direction and imagery for brand experiences, pop-ups, videos, and tactical elements such as logos and packaging.
- Execute concepts and creative thinking across every touchpoint, from concept to execution.
- Create strong partnerships with functions across the global marketing team.
- Work under the direction of the creative lead and alongside creative producers and global brand management.
- Understand the seasonal strategy and execute against it.
- Collaborate with and guide external partners and agencies, including professionals in the respective field.
- Partner with brand management, creative production, and operations teams.
Required Experience & Qualifications
- Absolute respect, proactivity and deep appreciation for diversity and equality in the workplace; embody Converse's culture and values.
- Bachelor's degree in brand design, graphic design, communications design, or related field; will accept any suitable combination of education, experience and training.
- Minimum of 6+ years creative experience in art direction and/or design.
- Great human and communication skills, including a strong ability to listen and coach.
- Proven exceptional ability to apply and perform design skills, including drawing/sketching, typography, ideation, colour theory, use of texture, art direction, visual presentation development and layout.
- Demonstrated ability to apply these skills in innovative ways that elevate brand excellence, with a comprehensive knowledge of design processes.
- Experience directing photography (talent and product), illustration, and external agencies.
- Knowledge and sensitivity to trends influencing design in general, and in graphic design and lifestyle specifically.
- Strong foundation of technical knowledge in digital and innovative practices.
- Ability to distil briefs in a way that allows creative thinking to be showcased.
- Experience collaborating effectively with other functions, departments, and external stakeholders.
- Passion for reinventing traditional ways of working; willingness to challenge the past and push new creative ways of thinking and working.
- Great sense of judgment and decision-making; emotionally intelligent with a growth mindset.
- Understanding of various digital platforms and working knowledge of creative differences between channels.
- Strong conceptual process that drives work across every touchpoint.
Preferred Skills
- A strong focus on consumer brands.
The Application Process
Accommodations are available to complete the interview process, including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. Candidates who need assistance or an accommodation due to a disability can request one through the candidate accommodation process.
About the Company
Converse's Global Brand Creative team leads the conception of verbal and visual expressions of the WHY for Converse. The team enables and tells stories of creativity, self-expression and youth progress through brand, seasonal, product innovation, music and style expression narratives, working via image, film, experience, retail, digital and social.
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