Sporting Fashion & Goods
Country Manager, Malaysia
Mid Level
Kuala Lumpur, Malaysia
in office
Full time
Job description
About the Role
Is responsible for ensuring profitable and sustainable market share growth and positive brand image development in key categories, supported by a responsive, reliable, and cost-efficient organisational backbone. It leads the development of the business and execution of its strategies to drive the next phase of growth, with full P&L responsibility. The position provides strategic direction and leads initiatives to drive top- and bottom-line growth while managing existing operations and assets.
Key Responsibilities
- Develop a powerful vision and road map for adidas Malaysia.
- Define and develop the growth strategy jointly with the country management team, translating it into clear objectives, plans, milestones, and targets to achieve growth and profitability.
- Drive a performance-orientated culture to deliver against plans through clarity and accountability across functions such as wholesale, retail, marketing, and ecommerce, in line with market and global organisation strategy.
- Work closely with the SEA/EM Senior Leadership team to drive alignment in direction and agendas, and represent Malaysia internally and externally on senior management forums.
- Understand market trends, consumer needs, and competitive landscape to drive initiatives at market or global level.
- Partner closely with franchise partners, distributors, and key accounts to implement the brand's operating strategies in the market.
- Act as a role model in compliance with relevant laws and regulations, the adidas Fair Play Code of Conduct, and other internal policies.
- Set personal objectives, targets, and guidelines, assess all reports, and manage all reports as an integrated team by setting team objectives, targets, and guidelines.
- Lead and motivate large multi-functional teams that match the company's culture and values.
- Drive full P&L responsibility, net sales, OM%, market share, brand equity analysis, budget compliance, and implementation support for global and regional initiatives.
Required Experience & Qualifications
- 15+ years of overall experience in the consumer/retail sector.
- A sound track record of having managed operations in a growth-oriented business.
- Outstanding leadership skills, strong team player, and ability to role model the brand's cultural values.
- Strong business and commercial acumen.
- Top and bottom line budget accountability.
- English fluency.
- Proficiency in MS Office products (Outlook, Excel, PowerPoint, etc.).
Preferred Skills
- South East Asia cluster knowledge and on-ground working experience in the South East Asia region.
- A strong passion for sports.
Workplace
- Department: General Management
- Direct reporting line: Senior Vice President / GM SEA
- Indirect reporting line: N/A
- GSMS Grade: M1
About the Company
The company believes that through sport it has the power to change lives.
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