Head of Studio

Is responsible for ensuring a consistent, high-quality PUMA visual identity across all eCommerce on-model imagery. It involves owning creative direction on set and acting as the final decision-maker for image quality and brand alignment. The position operates within the studio production team and connects the production team, the global content team in Germany, and the India operations function.

• Ensure a consistent, high-quality PUMA visual identity across all eCommerce on-model imagery, owning creative direction on set and acting as the final decision-maker for image quality and brand alignment.
• Handle day-to-day scheduling of all shoot workflows across the studio, ensuring maximum utilisation without compromising quality.
• Oversee sample management end-to-end, including coordinating intake from global and regional sample shipments, tracking through shoot, and ensuring timely return.
• Design and continuously improve workflows across the packshot, OMI, and AI-assisted production pipelines.
• Maintain a schedule for equipment maintenance to keep all cameras, lighting, cyclorama, and booth hardware in shoot-ready condition.
• Ensure studio readiness for peak season surges, including shift planning and temporary crew scaling.
• Brief and direct Production, Art Direction, Styling and Postproduction, ensuring every shoot brief is understood and executed correctly.
• Build a performance culture through regular feedback, skills development, and holding the team to the PUMA visual standard on every output.
• Support AI workflow integration, including ghost mannequin swaps, background generation and 3D spin outputs, ensuring AI-assisted assets meet the same standard as studio-shot content.
• Steward the budget for studio consumables, equipment maintenance, and day-to-day operational spend.
• Act as the human connective tissue between the production team, the global content team in Germany, and the India operations function.

• 10+ years experience in fashion or eCommerce art direction.
• Strong understanding of brand-driven visual storytelling.
• Organisational capability to run a high-volume production environment at pace.
• Proven ability to lead on-set teams and make fast decisions.
• Eye for detail, consistency, and digital-first imagery.
• Experience working with global style guides.
• Strong understanding of target consumers and business goals, with the ability to translate them into the right visual outcome.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA states that equality for all is one of its core principles and that it does not tolerate harassment or discrimination.