Director B&M EMC

This role supports the profitability of EMC DTC by focusing on assortment planning and forecasting, in-season trading, and category strategy across DTC channels, which include Retail, ecom and Franchise. It contributes to the execution of the buying strategy, drawing on comprehensive views of marketplace trends and trading performance to drive revenue and margin improvement. The role sits within the Merchandising & Planning team and works closely with Planning, Finance, Demand Planning, Supply Chain Management, Brand, Franchise sales and EM Hub teams.

• Drive overall buying strategy and execution for DTC, accountable for meeting KPIs including net sales, margin, range efficiency, productivity and range overlap.
• Drive compelling range and concept selection for each market, balancing brand and commercial considerations in support of the overall business strategy.
• Contribute to pre-season planning, including Open-To-Buy (OTB) plans, pre-season product planning, option planning and ranging, to build and drive the ecom merchandising vision.
• Produce the buying forecast from the OTB and assortment plan, ensuring consistency with the marketing strategy and historical data.
• Drive country range enhancements through assortment planning that reflects localisation and differentiation in the DTC marketplace.
• Provide regular analysis of sell-through performance and contribute to strategic planning based on that analysis.
• Ensure product availability in collaboration with the supply chain team and develop action plans to mitigate risks.
• Create a seasonal and phasing framework aligned to consumer consumption peaks and category launch requirements.
• Monitor evolving consumer behaviour and preferences, and leverage marketplace trends and customer feedback to tailor trading actions and improve the shopping experience.
• Identify market opportunities and implement actions to capture unmet consumer demand, improving customer satisfaction and market share.
• Identify areas for improvement in ways of working, systems and tools to streamline trading and inventory management, and build scalable foundations for future growth through best practices and innovative solutions.
• Plan the brand and commercial calendar in line with consumer and market trends.
• Work closely with Planning, Finance, Demand Planning, Supply Chain Management and operations teams, as well as Brand, Franchise sales and EM Hub Merchandising, Ecom and Franchise teams, to align trading actions with broader business strategies.
• Establish and monitor KPIs to track the effectiveness of trading and inventory actions, and provide actionable insights and regular updates to stakeholders.
• Evaluate the competencies of subordinates on a regular basis and provide prompt feedback and guidance to drive high performance.

• University degree in business, finance or merchandising.
• 10-12 years of merchandising experience.
• 5 years of management experience.
• High degree of commercial and business acumen.
• Strong time-management, planning and organisational skills.
• Ability to multi-task in a dynamic environment and challenge the status quo.
• Leadership and influencing skills.
• Advanced user of the MS Office suite of products.
• Fluent in English.
• Advanced knowledge of retail management systems.
• Strong analytical skills.
• Structured, organised and process orientated.
• Attention to detail, as errors in analysis have a crucial impact on the business.
• Ability to work effectively within a team environment and under pressure.

Adidas adds that through sport it has the power to change lives.