Agencies
Senior Manager Sponsorship Sales
Mid Level
Barcelona, Spain
in office
Full time
Commercial & PartnershipsFootballSponsorship SalesPartnership ManagementBusiness Development
Job description
About the Role
As a key member of the club's commercial team, the Senior Sales Manager is responsible for identifying and securing new business opportunities, managing high-value partner relationships and contributing to the club's long-term commercial strategy. The role focuses on sponsorship sales for a laLiga club client and involves close collaboration with internal teams such as business intelligence, brand consulting and creative strategists. The post holder also represents the business at industry and hosting events.
Key Responsibilities
- Identify and secure new sponsorship opportunities for the laLiga club client
- Manage the full sales process from lead generation through to contract closure
- Develop customised sponsorship proposals aligned with client objectives
- Maintain an up-to-date sales pipeline in the corporate CRM system
- Build and nurture relationships with potential and existing clients
- Engage with brands through multiple touchpoints, including meetings, networking events and LinkedIn
- Ensure long-term partnerships through post-sales support, renewals, cross-selling and upselling
- Work with internal teams such as business intelligence, brand consulting and creative strategists to create compelling sales presentations
- Leverage market insights and sponsorship trends to identify new opportunities
- Represent the company professionally at industry and hosting events
Required Experience & Qualifications
- Strong prior experience in sponsorship sales, preferably in football
- More than 10 years of sales experience, preferably from a sports team, league or relevant property and/or agency background
- Proven track record of closing high-value sponsorship deals and exceeding sales targets
- Strong negotiation and presentation skills to engage senior stakeholders
- Established network within key industry professionals
- Passion for sports, with a solid understanding of global football business
- Native level of Spanish and fluency in English
Preferred Skills
- Additional languages beyond Spanish and English are a plus
Benefits & Perks
- Role and department specific onboarding programme, complemented by a company-wide introduction covering colleagues, diverse products and different business areas
- Room for personal and professional growth, supported by customised training opportunities, development planning, internal mentoring and on-the-job training
- Support available throughout the application process on request
The Application Process
has a start date of 11 January 2026.
- Candidates can request any support or adjustments needed to feel fully supported throughout the application process
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