Media, Broadcast & Content
Manager, Growth Insights & Performance
Mid Level
Burbank, United States
in office
Full time
Job description
About the Role
Warner Bros. Discovery Global Experiences is seeking a highly analytical and commercially minded Manager, Growth Insights & Performance to serve as the central source of truth for performance across the Americas portfolio, including owned and operated experiences, retail, new openings and priority licensed partners. The role aggregates and interprets ticket sales, attendance, revenue, booking pace, guest behaviour and marketing performance, establishes consistent metrics and reporting requirements, and turns insight into clear actions that improve demand, conversion, spend and repeat visitation.
Key Responsibilities
- Establish and maintain a timely, trusted view of ticket sales, attendance, revenue, booking pace, conversion, average order value, per-capita spend, retail performance and marketing effectiveness across relevant Americas businesses and partners, and define the business questions, KPI hierarchy
- Data definitions, source-of-truth rules and reporting requirements needed to monitor performance consistently across experiences, retail and priority partners.
- Develop and deliver daily, weekly, monthly and seasonal performance reporting, segmenting performance by experience, product, audience, channel, geography, visit date, promotion and customer cohort to identify meaningful trends, root causes, emerging risks and actionable opportunities.
- Own or coordinate recurring attendance, ticket-sales and revenue pacing views and forecast inputs, and analyse historical demand, advance bookings, seasonality, local versus tourist visitation, market conditions, promotions, product mix and operational capacity to inform scenario planning.
- Quantify gaps to plan, evaluate likely commercial impact and recommend actions across media, CRM, offers, partnerships, pricing inputs and operational availability, and assess new launches, seasonal activations, upsell opportunities
- Repeat visitation and retail initiatives to support prioritisation and stronger business cases.
- Lead the weekly cross-functional Growth War Room, bringing together Marketing, Finance, Operations, Technology, Research and relevant partner teams around actuals versus forecast, drivers, risks and opportunities, and translate analysis into specific recommended actions with owners, timelines
- Documented decisions and tracked follow-through.
- Prepare concise executive-ready performance updates and business reviews that connect leading indicators, customer behaviour and marketing activity to financial outcomes, and support annual planning, budget discussions and in-season trade-offs with objective analysis and clear recommendations.
- Develop a consistent measurement framework across awareness, engagement, conversion, upsell and repeat visitation, with standardised conversion definitions and shared reporting across channels, and partner with Marketing, agency teams and Technology to improve campaign tagging, attribution
- Website funnel visibility, abandonment reporting and cross-channel performance measurement.
- Evaluate channel effectiveness, audience performance, customer acquisition cost, return on ad spend, incrementality where feasible and the contribution of WBD first-party audiences and owned reach, and prioritise and assess A/B tests across creative, messages, offers, audience segments
- Landing pages and customer journeys, quantifying learnings and recommending when to scale, change or stop.
- Serve as the business owner for performance-reporting requirements, partnering with Technology, Finance, Operations and external operators to prioritise dashboards, integrations and analytics capabilities, and validate reporting outputs, reconcile discrepancies between ticketing, web, media, CRM
- Finance and partner systems, and establish practical governance for data quality and shared definitions.
Required Experience & Qualifications
- 5-8 years of relevant experience in business analytics, growth strategy, commercial performance, business intelligence, revenue management, marketing analytics or a related field.
- Demonstrated success translating complex sales, customer and marketing data into clear recommendations that improve revenue, attendance, conversion or investment effectiveness.
- Strong experience defining KPIs, reporting requirements, forecasting inputs, data-quality controls and cross-functional performance operating cadences.
- Advanced Excel skills and experience with business-intelligence platforms such as Tableau, Power BI or Looker.
- Understanding of marketing measurement, attribution, campaign tagging, conversion funnels, customer segmentation and structured test-and-learn approaches.
- Excellent executive communication, stakeholder-management and facilitation skills, including the ability to align technical and nontechnical teams around a shared view of performance.
- Obsesses over data accuracy, consistency and business relevance; investigates root causes before drawing conclusions.
- Connects analytical insight to commercially practical action and follows through on measurable outcomes.
- Influences effectively without direct authority and constructively challenges assumptions across functions.
- Operates with curiosity, sound judgment and a bias toward action in a fast-moving, evolving portfolio.
- Working knowledge of SQL, web analytics and data-warehouse concepts.
Preferred Skills
- Experience in entertainment, attractions, hospitality, travel, ticketing, retail, consumer businesses or multi-location environments.
Salary
- Actual salaries will vary based on job-related factors including geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance.
- Base pay is one component of total compensation
- Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
Benefits & Perks
- Health insurance coverage
- Life and disability insurance
- Paid holidays and sick time and vacation
About the Company
We are creator-first, audience-focused, tech-forward and globally scaled, with a vision to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced.
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