
Agencies · Commercial & Media
We Are Grip
We build, maintain and monetise global audiences for world-class racing drivers.
- London, United Kingdom
- 10 - 50 employees
A motorsport-only agency who build, maintain and monetise global audiences for world-class racing drivers.
We are a digital, social and content agency who work exclusively with current and future Formula 1 drivers.
Social is now the core of everything online. It's not only the best way drivers are able to get in front of fans, but the best way they're able to showcase their talent to brands and teams. We capture unique photos and videos that express a driver's personality much more than an Instagram shot of their car, and working alongside sponsors when needed enables us to create engaging content that works for the driver and the sponsors.
Everything begins and evolves with the brand — from colours, to typography, logos and even how a driver speaks in interviews. With a driver's brand at the core, we ensure that anything that's designed matches perfectly, from merchandise, liveries, brochures and everything in between. Our work spans social media management, photography and videography, race reports, press releases, sponsor activation, community management, email marketing, websites, logos, autograph cards, tone of voice and strategy.
We combine brand strategy, communications and creativity with our motorsport knowledge to provide drivers with a strong off-track identity to match their on-track aspirations. Drivers we've worked with include Lando Norris, Charles Leclerc, Pierre Gasly, Marcus Armstrong, Max Fewtrell, Sacha Fenestraz, James Pull, Ben Barnicoat, Logan Sargeant and Oliver Rowland.
We're based at Brickfields in Hoxton, London, and we always want to hear from great writers, talented social media managers, stunning graphic designers and bold content creators.
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