The IRONMAN Group

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports. Since its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world.

The IRONMAN Group is the world's largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms, operating in over 50 countries worldwide and providing participants the benefits of endurance sports through the company’s vast offerings. The global portfolio consists of hundreds of events including the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, IRONKIDS®; premier running events including the Rock ‘n’ Roll® Running Series and City2Surf®; UTMB® World Series of trail-running events; the Epic Series™ mountain bike races including the Absa Cape Epic®; and a collection of road cycling and other multisport races.

Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai`i, The IRONMAN Group has grown to become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands.