Mission:
Shape the future of cycling by inspiring more people to ride bicycles, by making the sport more attractive whilst contributing to the wellbeing of the world’s population and promoting sustainable development.
Values:
Passion: We work with enthusiasm and are proud to contribute to the promotion and development of cycling. We are committed to sharing our passion for the sport with as many people as possible.
Unity: We strive to integrate all stakeholders worldwide in the preparation and implementation of major decisions, in order to build the cycling of tomorrow in a concerted and coherent manner. We are attentive and take the responsibility to encourage the implementation of any initiative that could be of benefit at a global level.
Excellence: We never rest on our laurels but show initiative on a daily basis to help cycling progress and to increase its worldwide promotion.
Integrity: We respect the principles of good governance and are constantly working to strengthen them. All our activities are carried out according to rigorous ethical standards that emphasise the importance of transparency, trustworthiness and the promotion of our values.