UEFA Women's EURO 2022 Spectator Experience Manager

Federations & Major Events
London , United Kingdom
Full Time
Competitive
26 / 05

The Spectator Experience Manager will be responsible for the planning and delivery of the whole spectator experience, including sports presentation, ceremonies, spectator services and youth programme for the Women's tournament across the 9 host cities.

 

Full description

1 year fixed term contract from August 2021 to August 2022

In July 2022, England will host the UEFA Women's European Championship after being awarded the right to host in December 2018. The Tournament will open at Old Trafford on 6 July 2022, and the final will be staged at Wembley Stadium on 31 July 2022, seeing back-to-back men's and women's UEFA EURO Finals in 2020 (in 2021) and 2022.

16 teams will take part in 31 matches over 25 days of competition with over 700,000 tickets available for clients and spectators across 10 stadiums. 11.7 million viewers watched England's semi-final at the Women's World Cup in France and this tournament is expected to achieve a 400m global TV audience.

Approximately 80 staff, 1,500 volunteers and numerous suppliers will be contracted to deliver the Tournament. UEFA Women's EURO 2022 will be a record-breaking event, uniting football and communities to grow the women's game. We will be READY for record audiences, ready to engage host cities and partners, to amplify the women's game and deliver operational excellence, all in an environment of equality.

The role

The Spectator Experience Manager will be responsible for the planning and delivery of the whole spectator experience, including sports presentation, ceremonies, spectator services and youth programme for the Women's tournament across the 9 host cities.

Key responsibilities:

  • Develop a tournament spectator experience strategy to ensure every spectator feels part of the celebration, enjoys a personalised match day experience and is motivated & informed to seek further involvement in the women's game.
  • Lead on the recruitment, onboarding and management of any agencies required to deliver Sports Presentation and Ceremonies.
  • Manage and lead a small team to complete sports presentation and ceremonies deliverables including site visits, tech installation, talent liaison, production of running orders, PA scripts and music selection.
  • Work collaboratively with tournament venues, cities and internal functional areas to create a seamless spectator journey.​
  • Lead and scope plans for spectator services including dot planning, agreeing service levels with venues, sourcing and ordering equipment and training workforce including volunteers.
  • Responsibility for all spectator publications and information sources in close collaboration with UEFA and internal marketing and communications personnel.
  • Act as a central point of contact for all stakeholders regarding spectator experience and spectators as a client group.​
  • Regular reporting in accordance with UEFA Women's EURO 2022 requirements

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