Sport Management, B.A.

United States
4 years
28 / 02

Baldwin Wallace University’s Sport Management bachelor's degree is designed to help students be able to demonstrate skills in the management, organization and marketing of sports-related events through well-versed faculty in the field. 

Full description

The fast-growing, multi-billion dollar sports industry is an ever-changing, in-demand career field. Gain the expertise needed to excel through Baldwin Wallace University's comprehensive sport management program.

Real-world focused, the major combines strong academics with impressive hands-on experiences. You'll learn to effectively plan, manage and market sporting events.

The flexible program allows you to concentrate your studies in an area of interest while gaining an overview of the profession. You'll complement your studies in sport management with a second major or minor in public relations or business.

A required internship and capstone course offer relevant experiential learning opportunities, networking and resume-enhancing benefits. Through these experiences, you can build a portfolio that showcases your work to prospective employers and graduate schools.

Career Opportunities

Sport management is a gratifying career field for individuals interested in professional and amateur sports, collegiate athletics and recreation, and youth sports. It also is aligned with organizations having a sport-related component, such as private clubs, government agencies and city recreation departments. Employment opportunities include:

  • Athletic administration
  • Marketing and promotions
  • Sports information director
  • Event management
  • Recreation director
  • Facility management
  • Youth sport director
  • Recreation programming


Offered as a major, sport management is a versatile program that builds skills in critical thinking, leadership and ethical decision-making. You'll gain insights on event planning, promotion, sales, sponsorship and more.

BW faculty brings professional expertise to the classroom. You'll learn from practitioners who have real-world insights and perspectives.

The sport management major prepares students to:

  • Demonstrate knowledge related to contemporary theory and practice in leadership, management, organization and administration of special events and programs related to sport and/or as related to sport and recreational settings.
  • Exhibit skills related to planning, organizing, leading and evaluating special events or programs as they may be needed by managers of sport and/or in the sport or recreational setting.
  • Display skills including those related to marketing and promotion, budgeting, legal issues, governance, media relations and ethical considerations.

Student Experiences

Student success is a top priority. Small class sizes, individual attention and faculty mentoring are an integral part of BW's sport management program.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities that include:


Sport Management Club

A vibrant student-led organization, the Sport Management Club sponsors educational programs, guest speakers and social activities. The club also is active with community and campus outreach programs.

Real-World Experience At Super Bowl

For the past decade, BW students have spent a week on-location providing support for events at the Super Bowl.

The Guys In The Cheap Seats

The Guys in the Cheap Seats is a podcast hosted and produced by BW faculty and students where they interview sport business professionals and get insight into their careers and experiences. Listen on iTunes and Sticher.


  • SPM 223 - The History of Sport, 3 credit hours
  • SPM 233 - Sport in Society, 3 credit hours
  • SPM 243 - Introduction to Sport Management, 3 credit hours
  • SPM 244 - Sport Research & Analytics, 3 credit hours
  • SPM 245 - Sport Technology, 3 credit hours
  • SPM 340 - Program Organization & Administration, 3 credit hours
  • SPM 343 - Legal Issues in Sport Management, 3 credit hours
  • SPM 344 - Sport Management & Media Relations, 3 credit hours
  • SPM 346 - Sport Marketing, 3 credit hours
  • SPM 348 - Ethics in Sport Management, 3 credit hours
  • SPM 349 - The Industry of Sport, 3 credit hours
  • SPM 353 - Sport Sales and Sponsorship, 3 credit hours
  • SPM 450 - Facility/Event Management, 3 credit hours
  • SPM 452 - Sport Management Capstone, 3 credit hours
  • SPM 497X - Internship, Credit hours to be arranged (6 credit hours required)


  • ASW 227 - Principles of Coaching, 3 credit hours
  • HTM 240 - Introduction to Hospitality and Tourism Management, 3 credit hours
  • HTM 326 - Tourism in Recreation and Leisure, 3 credit hours
  • HTM 342 - Hospitality and Tourism Marketing and Sales, 3 credit hours
  • HTM 343 - Customer Experience Management in Hospitality & Tourism, 3 credit hours
  • HTM 344 - Hospitality & Tourism Lodging and Operations, 3 credit hours
  • SPM 350 - Professional Sport Industry, 3 credit hours
  • SPM 351 - Collegiate Athletics, 3 credit hours
  • SPM 360I - Global Sport Industry, 3 credit hours
  • ASW 406 - Psychology of Coaching, 3 credit hours

All Sport Management majors must complete all 3XX & 4XX level classes at Baldwin Wallace University.


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