Sport Business Management

Benefits of the studies
Sport Business Management Master’s degree programme is a great chance for those who want to develop their career and enhance their knowledge in the field of sport business. You will obtain tools to develop organisations in the changing and highly international sport business and entertainment environment. The focus of this programme is to enable you to get familiar with international sport business, create new business solutions to develop sport organisations and improve your personal skills and network in solving complex business problems within the sport industry.
At JAMK Sport Business School you get the opportunity to work closely with the sport business industry. Our partners are universities in Finland and abroad, sport clubs, sport companies, national and international associations, governmental institutions and the Research Institute of Olympic Sports in Finland. During the study programme you have a chance to take part in international or national research projects, participate in interesting short-term study abroad programmes or complete one semester abroad in one of our high quality partner universities.

Convenient: Work and study!
The studies are designed as a full-time or part-time programme. The structure with on-campus days and virtual studies are planned to serve also students with full-time jobs. The 90 ECTS programme consists the following modules: Sport business management, Research and development, Electives and Master thesis. The study programme concists both on-campus and online learning methods. Lectures are held at JAMK’s campus in Jyväskylä. Part-time students are expected to accomplish the programme in three years (approximately 30 ECTS per year) and full-time students in 1,5 years.
Student requirements
In order to apply for the programme students are required to have at least two years of working experience in a relevant field.

Why Jyväskylä
Jyväskylä is known as the Capital of Sport in Finland: Jyväskylä is a sporting paradise for all interested in physical well-being. Jyväskylä is the center of sport education and research with two universities, Olympic committees research center and top-sport companies. The city of Jyväskylä has approximately 450 sports venues that range from multipurpose halls to nature trails. Top athletes can prepare for competition in about 70 different sports thanks to well-equipped training facilities and high-quality coaching. This offers an excellent environment for sport business students.