Senior Marketing Manager

Federations & Major Events
United Kingdom
Full Time
Competitive
25 / 04

This role is at the heart of The FA's purpose, carrying the privilege and responsibility to ensure that the England Teams help make a difference to people's lives and wider society while delivering on the business objectives of the organisation.

 

 

Full description

Set the bar for greatness...

This role is at the heart of The FA's purpose, carrying the privilege and responsibility to ensure that the England Teams help make a difference to people's lives and wider society while delivering on the business objectives of the organisation.

At a hugely exciting time for the England Teams, consistently reaching the latter stages of major tournaments on the pitch and with brand sentiment at an all-time high off the pitch, we are looking for a Senior Marketing Manager to work across our Women's, Men's and Para teams.

Key responsibilities include:

  • Day-to-day marketing lead for the England Women's Senior team, providing strategic direction while pushing the creative boundaries via integrated Marcomms activation.
  • Lead all England Women's fixture activity (match promotion, paid media, asset development), working alongside Marketing Executive to achieve attendance and revenue targets.
  • Supporting Brand Lead across strategic planning and hero activity/brand planning - incl. Women's EURO 2025, Men's World Cup 2026, owning specific tournament segments (i.e. kit launch, squad announcement).
  • Supporting key England Men's and England Para activity - with elevated Men's workflow in non-women's tournament years.
  • Marketing support across My England Football, plus England Supporters activity (Men's and Women's).
  • Management of Marketing Executive, England

This role is for a proven leader who is capable of seeing campaigns through from initiation to delivery while fostering a collaborative environment that inspires the team to think differently and create impact through everything we do.

What will you be doing?

  • Lead the development of strategic (and integrated) Marcomms plans for the England Women's Senior and Development teams, while also supporting key spikes in the England Men's and Para team calendars.
  • Execute marketing campaigns with excellence, working with cross-functional project teams to deliver against the strategy and hit key business and brand metrics through activation.
  • Work closely with the Commercial team (partnerships sales, partnerships management, licensing & broadcast) to ensure all mutual objectives are met.
  • Own and effectively manage agency relationships across creative, content and media to optimise processes, freshen up creative output and drive value for the organisation.
  • Financial responsibility for the annual England Women's brand budget and individual match promotion budgets.
  • Regular reporting and updates for senior MCC stakeholders, and wider business when required.

Brand Strategy:

  • Responsible for defining a season-long brand plan for the England Women's Senior and Development teams including objectives, target audiences and narrative.
  • Undertaking a deep dive into the England fanbase to identify segmentation and behavioural trends.
  • Identifying new, culturally relevant and innovative ways to engage with target audiences.
  • Supporting England Men planning and collaborating with Brand Lead to identify opportunities to bring England Teams together (Men, Women, development and Para teams)

Brand Activation:

  • Using the power of the England crest to create a year-round engagement plan that showcases the players as role models, creates societal impact and celebrates achievements/milestones.
  • Coordination of multiple channels to scale activity through fully integrated campaigning.
  • Identifying "One England" activation opportunities during the year including development and Para teams.

Major Tournaments:

  • Lead the development and implementation of integrated marketing campaigns around major women's tournaments (Women's Euro 2025) and provide key strategic and creative support around major men's tournaments (Men's WC 2026) and Para tournaments.
  • Overall responsibility for key tournament-related activations such as kit launches, squad announcements, daily matchday content platforms, partner-related activity and more.

Match Promotion:

  • Lead the development of match promotion plans for all England Women's Senior matches including creative output, media planning and matchday experience.
  • Overall responsibility for hitting revenue targets and attendance for all fixtures (Wembley & On The Road)
  • Effective management of internal colleagues and external stakeholders (Media and Event Branding agencies) to deliver matches on time/within budget.
  • Acting as the senior contact internally for matches, including regular reporting on finances and attendance levels to senior management.
  • Creating a process for the ongoing support of women's development team fixtures.

Brand Identity:

  • Lead the development and deployment of the England brand identity across multiple touchpoints including digital assets, in-camp environment, matchday branding and other key digital/physical needs.
  • Be a guardian for the England brand across all channels, ensuring look, feel and TOV remain consistent with brand guidelines.

Other:

  • Executes additional tasks as required in order to meet FA Group's changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and well-being can be maintained.
  • As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:

  • Brand management experience.
  • Excellent proficiency in working with agencies to deliver at pace and scale.
  • Track record in executing brand/marketing plans.
  • Leading a team with the ability to work independently and prioritising the workload.
  • Ability to form strong collaborative relationships.
  • Strong written and verbal communicator with varying levels of stakeholders.
  • Navigating complex challenges - problem-solving, standing alone and dealing with ambiguity.

Beneficial to have:

  • Brand marketing experience rooted in youth culture.
  • Delivery of innovative digital campaigns.
  • Direct revenue-generating campaign experience.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George's Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of either Wembley Stadium, St. George's Park or our Processing Centre, unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

https://www.thefa.com/-/media/thefacom-new/files/about-the-fa/2021/fa_a-game-for-all-strategy.ashx

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

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