Senior Manager Owned Audience Development – Motorsports
As a member of the Programming team and an expert in Motorsports, you will play a key role in building the Motorsports audience and creating smart and meaningful user journeys across RedBull.com and Red Bull TV.
Join the team in the capacity of Senior Manager Owned Audience Development Motorsports to be part of telling stories beyond the ordinary!
Areas that play to your strengths
(All the responsibilities we'll trust you with):
In this role you’ll manage daily programming across all Owned properties including the Red Bull TV apps, for your key audiences in Motorsports. You’ll build and handle a programming calendar based around upcoming launches, editorial themes and motorsports moments.
KNOW YOUR AUDIENCE
You’ll make story and video content pop with compelling art and copy, keep programming fresh by creating and updating playlists, and develop and execute creative, quantifiable programming campaigns to drive awareness & engagement. In short, you’ll know our audience and what they want to see on our Owned channels.
DATA & COLLABORATION
Using data and your platform expertise, you’ll drive and maximise audience engagement. You’ll collaborate with other departments to acquire content that your audience demands. With an international mindset, you’ll work with our colleagues around the world to improve local offerings and potentially up-level them for a global audience.
Your areas of knowledge and expertise
(That matter most for this role):
- University degree
- 5+ years of experience in web publishing and/or TV broadcasting, ideally with a major international media group
- Prior experience in analysing data and optimising content performance accordingly
- Passion for Motorsports content and audience trends
- Highly organised, strong character, who can be persuasive and persistent
- Great co-ordination, analytical & organisational skills
- Fluent in English
- Travel up to: 10%
We are looking forward to receiving your application!