Product Line Manager Teamsport Apparel Licensed

Sporting Goods
Herzogenaurach (9107 , Germany
Full Time
6 / 06

Full description

  • Analyze product, consumer and competitive trends in the market in regards to licensed sports marketing assets
  • Develop forecasts and sales analysis for specific contracted sports marketing assets
  • Develop collection and "go-to-market" strategies for specific licensed product lines of contracted sports marketing assets
  • Create detailed product and product marketing briefings for assigned sports marketing assets each season
  • Manage the licensed product creation process, including the gathering of input from countries
  • Utilize market knowledge to provide clear product direction and briefing of select sports marketing assets to Design
  • Cooperate with design and development teams to ensure that final licensed collection reaches market needs
  • Carry out briefings to develop product marketing tools (including packaging, on product assets etc.)
  • Present strategy and product lines for the relevant strategic club(s), international partners and key accounts
  • Prepare the Retail/Wholesale support of order windows
  • Plan prototype/sample requirements
  • Coordinate product lines and required price positioning as well as control final Free on Board (FOB) prices considering target margins
  • Participate in developing and execution of Teamsport Business Unit strategies for licensed sports marketing assets and in general
  • Drive and co-ordinate information between PUMA International and Regions concerning licensed product.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and Stichd, and is headquartered in Herzogenaurach, Germany. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all, is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.


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