Partnerships Manager

Federations & Major Events
United Kingdom
Full Time
20 / 10
The management of key accounts across The FA sponsorship programme.

Full description

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Vitality Women's FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

90 minutes to change our world

The Role

The management of key accounts across The FA sponsorship programme.

Key Accountabilities

  • Responsible for the account management and rights delivery of key account sponsors.
  • Build strong relationships with sponsors and internal FA departments (ie. Marketing, Events, Sales, Participation) to ensure efficient and effective lines of communication.
  • Responsible for the planning, organisation and delivery of a variety of sponsor related events and activity.
  • Support the Senior Partnerships Managers and Head of Commercial Partnerships across all FA Partners when required.
  • Support the Senior Partnerships Manager and/or Head of Commercial Partnerships in any deal renewal planning/negotiation.
  • Develop proposals and presentations for partners with support from the Senior Partnerships Manager.
  • Manage quarterly reporting and performance tracking across accounts.
  • Match day delivery and client management across FA events
  • Brand management and IP protection.
  • Coordinate and lead project status meetings where required.
  • Support the on-boarding of new clients across multiple properties including England Senior Men's, England Senior Women's and The Emirates FA Cup.
  • Work closely with FA departments to find and deliver added value for partners.
  • Execute additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.

What we are looking for


  • Experience of account management and sponsorship rights delivery.
  • Experience in Sponsorship / Account Management or Sports Marketing.
  • Demonstrable experience building excellent working relationships and dealing with senior stakeholders, both internally and externally.
  • Experienced in developing and delivering against key sponsorship KPIs.
  • Excellent organisation skills.
  • Demonstrable ability to work and deliver under pressure.
  • Experience developing and coaching junior team members.
  • Results driven with good commercial acumen.
  • Excellent planning, prioritisation and time management skills.
  • Experience in commercial contracts involving rights negotiation and delivery.
  • Experience of working in a sponsorship focused role.


  • Experience of working in a commercial role in the sports industry or sports marketing agency.
  • Relevant degree.
  • Experience of working with broadcasters and the media.
  • Experience in or knowledge of grassroots sport and participation programmes.
  • Experience in developing and delivering campaign strategy for Blue Chip clients.
  • Understanding of digital marketing landscape.
  • Strong presentation and reporting skills.

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary.

Please be aware that unless you are on a homebased contract, your contract with The FA will specify a fixed location of either Wembley Stadium, St. George's Park or our Processing Centre.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.


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