Paid Media Manager

The Opportunity:

We are seeking an experienced Paid Performance/Media Manager to join our talented and growing team. The ideal candidate will be well versed in planning and executing paid social and Pay-Per-Click campaigns, thrives in a fast-paced environment, and has a creative eye to ensure campaigns deliver outstanding results for each product/event.

You’ll have a good eye for successful creative and in-depth experience of handling data and enjoy working with mass participation sporting events like Wizz Air Hackney Half, ASICS London 10k and London Triathlon to name a few.

Primary Responsibilities:

• Create, manage and execute paid distribution of full-funnel advertising campaigns for our 7 events, across Meta, TikTok, Twitter and YouTube
• Manage and execute all internal reporting and insights on a regular and ad-hoc basis
• Implement and optimise ongoing creative assets and audience targeting variations and tactics
• Work with internal teams to ensure on-time and efficient delivery of paid campaigns across the group
• Manage communications with agencies, clients and partners in relation to paid media
• Monitor and analyse campaign data utilising reporting tools (including Google Analytics) to optimise and make recommendations for improvement
• Manage budgets and budget splits across multiple events and different channels
• Manage accurate budget reconciliation processes across media buys
• Implement best practices for paid social, PPC and audience targeting with oversight from Marketing Director
• Build media plans including strategy benchmarks, segmentation and measurement approach based on each event brief
• Be the expert across the Group for both strategic and tactical marketing performance

What you'll need:

• Working knowledge of media pixels and tracking setup with strong troubleshooting skills and overall familiarity with AdTech
• Strong ability to interpret data to measure campaign impact and effectiveness, identify actionable insights, and align cross-functional teams around the insights
• Results-driven with a strong ability to think strategically about complex issues, leading to thoughtful recommendations, action plans that drive high ROI
• Ideally 3+ years’ experience working in paid digital media, especially paid social, at a brand, publisher, agency or similar
• Experience executing campaigns and optimising across multiple paid social platforms in a fast-paced environment
• Demonstrated proficiency in planning, managing and executing self-service paid campaigns.
• In-depth knowledge of paid social marketing fundamentals including targeting options and critical dimensions for measuring success (i.e. targeting behaviours, demographics, etc.)
• Experience managing monthly paid budgets varying in size from £1k per month through to £20k+ per month
• Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement
• Exceptional attention to detail and organisational skills
• Strong verbal and written communication skills (experience with client-facing communication a must)
• Previous end to end ownership of creative/copy testing with experience in formulating testing roadmaps, ad copy creation, creative briefing of visual assets in line with industry best practice, and results analysis
• Experience in the sports, events or entertainment
• Passionate about using data to understand customers and increase conversion rates across channels
• Strong understanding of digital marketing tactics across other channels incl. SEO, email, owned and earned media and the role of paid media in the wider marketing mix
• Valid right to work in the UK

The Package:

Hours: 37.5 hours per week Monday to Friday. Weekends may be required in order to deliver events

Contract: Permanent

Location: Hybrid working between home and office location London, SE1

Salary Bracket: £36,000-£40,000

Holiday: 25 Days annual leave + bank holidays + time off in lieu for every weekend day worked

Benefits:

• Private health care with Vitality
• 3% employer pension contribution
• Cycle to work scheme
• Flexible exercise time
• Two free spaces a year to any LimeLight Sports Club Original Events
• Flexi-Friday lunch time finish
• Access to a learning & development fund
• Monthly socials and activities

We are proud to be an equal opportunities employer!

If you've got the right skills for the job, no matter your age, disability, gender identity, sexual orientation, religion, belief or race, we want to hear from you!

If you need any reasonable adjustments, please do not hesitate to contact our People & Culture Manager, Theka Walcott-Jones, on Theka.Walcott-Jones@LimeLightSports.com