Paid Media Manager

Federations & Major Events
London , United Kingdom
Full Time
£35,000 -£44,999
14 / 06
We are looking for an experienced Paid Media Manager who has a passion for participation sport, charity and the active world. If this is you, join us!

Full description

The Opportunity:

We are seeking an experienced Paid Performance/Media Manager to join our talented and growing team. The ideal candidate will be well versed in planning and executing paid social and Pay-Per-Click campaigns, thrives in a fast-paced environment, and has a creative eye to ensure campaigns deliver outstanding results for each product/event.

You’ll have a good eye for successful creative and in-depth experience of handling data and enjoy working with mass participation sporting events like Wizz Air Hackney Half, ASICS London 10k and London Triathlon to name a few.

Primary Responsibilities:

  • Create, manage and execute paid distribution of full-funnel advertising campaigns for our 7 events, across Meta, TikTok, Twitter and YouTube
  • Manage and execute all internal reporting and insights on a regular and ad-hoc basis
  • Implement and optimise ongoing creative assets and audience targeting variations and tactics
  • Work with internal teams to ensure on-time and efficient delivery of paid campaigns across the group
  • Manage communications with agencies, clients and partners in relation to paid media
  • Monitor and analyse campaign data utilising reporting tools (including Google Analytics) to optimise and make recommendations for improvement
  • Manage budgets and budget splits across multiple events and different channels
  • Manage accurate budget reconciliation processes across media buys
  • Implement best practices for paid social, PPC and audience targeting with oversight from Marketing Director
  • Build media plans including strategy benchmarks, segmentation and measurement approach based on each event brief
  • Be the expert across the Group for both strategic and tactical marketing performance

What you'll need:

  • Working knowledge of media pixels and tracking setup with strong troubleshooting skills and overall familiarity with AdTech
  • Strong ability to interpret data to measure campaign impact and effectiveness, identify actionable insights, and align cross-functional teams around the insights
  • Results-driven with a strong ability to think strategically about complex issues, leading to thoughtful recommendations, action plans that drive high ROI
  • Ideally 3+ years’ experience working in paid digital media, especially paid social, at a brand, publisher, agency or similar
  • Experience executing campaigns and optimising across multiple paid social platforms in a fast-paced environment
  • Demonstrated proficiency in planning, managing and executing self-service paid campaigns.
  • In-depth knowledge of paid social marketing fundamentals including targeting options and critical dimensions for measuring success (i.e. targeting behaviours, demographics, etc.)
  • Experience managing monthly paid budgets varying in size from £1k per month through to £20k+ per month
  • Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement
  • Exceptional attention to detail and organisational skills
  • Strong verbal and written communication skills (experience with client-facing communication a must)
  • Previous end to end ownership of creative/copy testing with experience in formulating testing roadmaps, ad copy creation, creative briefing of visual assets in line with industry best practice, and results analysis
  • Experience in the sports, events or entertainment
  • Passionate about using data to understand customers and increase conversion rates across channels
  • Strong understanding of digital marketing tactics across other channels incl. SEO, email, owned and earned media and the role of paid media in the wider marketing mix
  • Valid right to work in the UK

The Package:

Hours: 37.5 hours per week Monday to Friday. Weekends may be required in order to deliver events

Contract: Permanent

Location: Hybrid working between home and office location London, SE1

Salary Bracket: £36,000-£40,000

Holiday: 25 Days annual leave + bank holidays + time off in lieu for every weekend day worked


  • Private health care with Vitality
  • 3% employer pension contribution
  • Cycle to work scheme
  • Flexible exercise time
  • Two free spaces a year to any LimeLight Sports Club Original Events
  • Flexi-Friday lunch time finish
  • Access to a learning & development fund
  • Monthly socials and activities

We are proud to be an equal opportunities employer!

If you've got the right skills for the job, no matter your age, disability, gender identity, sexual orientation, religion, belief or race, we want to hear from you!

If you need any reasonable adjustments, please do not hesitate to contact our People & Culture Manager, Theka Walcott-Jones, on


If you didn’t find your ideal job create a job alert and get notified as soon as jobs matching your ambitions go live.


If you didn’t find your ideal course create a job alert and get notified as soon as courses matching your ambitions go live.


If you didn’t find your ideal training programme create a programme alert and get notified as soon as programmes matching your ambitions go live.


Event Retail Staffing Manager

Onsite – F1 races globally The PUMA Group owns the brand PUMA, Cobra Golf and stichd. As official...

Junior Business Intelligence Associate

SPORTFIVE is seeking an outstanding candidate to join us in Manchester to play a key role in helping to draw on...
Wilmslow, United Kingdom

Brand Creative Strategist

The Sales and Brand Services/Activation department in strategic and creative thinking, enabling them to tailor...
Warsaw, Poland

Rowing Coach 賽艇教練

The Hong Kong Sports Institute Limited (“HKSI”) is the Government’s designated organisation...
Hong Kong

Experiential Account Manager

We are delighted to be recruiting for an Experiential Account Manager to join our Nike Account team.
London, United Kingdom

Customer Experience Manager

We are looking for an experienced Customer Experience Manager who has a passion for participation sport,...
London, United Kingdom

Head of Sevens Event Planning & Delivery

World Rugby intends to appoint a Head of Sevens Event Planning and Delivery. The position will play a critical...

Manager Hospitality Sales

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around...
Barcelona, Spain

Coordinator, Juniors & Masters

The role of the Coordinator is to primarily assist with the coordination of the ITF World Tennis Tour Juniors...
Roehampton, London

General Manager, Sports Events

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around...
Hong Kong