National Volunteering Manager

Education & Charities
London , United Kingdom
Full Time
27 / 10

Lead the development of an outward looking and inclusive National Volunteer Workforce Strategy, which will provide a framework for the recruitment, training/support, retention and rewarding of volunteers within football.

Full description

The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park.

The Role

  • Lead the development of an outward looking and inclusive National Volunteer Workforce Strategy, which will provide a framework for the recruitment, training/support, retention and rewarding of volunteers within football.
  • Provide leadership, expert knowledge and direction for volunteering in grassroots football, including oversight of any strategies and/or programmes
  • Explore opportunities to develop a network of volunteer champions/ambassadors within grassroots and national league system clubs, aligned to FA strategies (GRF 10 Year Club Strategy and Equal Access in School & Club Gamechanger)
  • Maximise and grow the FA's intellectual property in this field, leading and directing this across the football landscape in England, creating formal links with relevant agencies (including Sport England, Sports Coach UK and volunteer charities)

Key Accountabilities


  • Develop a National Volunteer Workforce Strategy that provides a framework for the recruitment, training/support, retention and rewarding of volunteers within grassroots football
  • Work closely with Heads of Department across the GRF Division to ensure the FA Volunteer Workforce Strategy is embedded in wider business plans and successfully implemented at a local, regional and national levels
  • Use high profile tournaments (Euro 2020 and Women's Euro 2022) as platforms to launch and establish volunteer workforce projects as part of local/regional football legacy strategies

Visionary Thinking and Results Orientation

  • Identify and develop appropriate volunteer mentoring initiatives to support volunteer recruitment and activation
  • Develop national and regional volunteering support networks to aid volunteer retention
  • Develop and implement robust processes and databases to enable tracking and trend analysis of volunteering in grassroots football
  • Devise, lead and oversee the implementation of specific projects that develop core skills required for a volunteer workforce in football based on current research and insight
  • Provide regular reports and impact studies to profile progress and opportunities and any uncover barriers to volunteering in football

Relationship Management and Influencing

  • Create formal links with relevant volunteer agencies, sports organisations and corporate partners, to align or maximise approaches to volunteer engagement and leverage new investment (eg Sport England, Sports Leaders UK, Sport and Recreation Alliance)
  • Collaborate and form formal links with national football organisations to maximise volunteer workforce opportunities (eg EFL, Premier League Community Foundation/CCOs)
  • Work with key teams across the Division to establish and embed effective pathways for young people and adults to participate in grassroots football volunteering
  • Work with relevant FA Communications and Marketing teams to ensure promotion of volunteering news stories through media and website, including volunteering campaigns

Executes additional tasks as required in order to meet FA Group changing priorities.

What we are looking for


  • Proven experience in shaping Volunteer Workforce Strategy
  • Experience of providing high level development support and thought leadership to sport/football organisations for volunteering
  • Experience of providing development support and guidance to volunteer networks, driving change and measuring impact
  • Experience in communicating with, and presenting to, a range of audiences
  • Experience of effectively developing and motivating people.
  • Understanding of the functional workings of grassroots sports clubs
  • Proven experience of project management, including financial management control of budgets, information management and producing simple financial reports
  • Experience of producing high level management information for a range of audiences
  • Excellent understanding of sports development and emerging models of behaviour change
  • Understanding of the latest developments in national/regional sports strategy
  • Excellent understanding of the organisations and agencies that can support volunteer workforce development


  • Degree-level qualification or PRINCE 2
  • Project management qualification e.g. PRINCE 2
  • Strong understanding of the role of digital in sport
  • Professional or voluntary experience working in grassroots football, or grassroots sports more broadly
  • Ability to identify and progress new opportunities
  • Understanding of the political and functional workings of County Football Associations

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary for the right candidate.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter.


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