MSc Sport Business and Innovation

Programme overview

Our MSc Sport Business and Innovation provides an understanding of key management and marketing principles, including the development of business strategies and sports governance. This programme provides you with opportunities to develop innovative solutions to real problems that are currently facing sport businesses today, allowing you to gain a competitive advantage when applying for positions in the sector.

You will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change. Through this examination you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.

Modules

You will have the opportunity to study modules on the following topics: organisational behaviour in the sport industry; sport economics and law; new media and analytics for sport business; sport business statistics and analytics; sports business and innovation; analysing the construction of leadership for a sport context; sport integrity issues and ethics; digital sport technologies: evolution and application, and sport marketing. You will also complete a collaborative project and a dissertation.

How you will be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, proposals and case studies. For information about the assessments you will be expected to complete for each module, please see the module list for this programme online.

How you will study

You will study through a series of lectures, seminars, project work and independent study. You will also have the opportunity to take part in guest lectures and seminars on a range of topics.

Who should study this programme?

This programme is suited to individuals with a passion for sport business who are looking to gain a better understanding of the inner workings of the sector.

FT length: 1 year

PT length: Up to 4 years

Entry requirements: Minimum of an upper second class honours degree (2:1) or equivalent qualification.

Fees: Band L2