Master's Degree in Sports Tourism & Entertainment

Up to 1 yr
28 / 02

The Master in Sports Tourism will give you a first-hand insight into the sports industry of the future, and how to manage the business around it. You will obtain an in-depth knowledge of the sports tourism sector which is becoming increasingly relevant each day, from the business generated by the fan or the amateur sportsman/woman who travels to see or participate in the event, to sport as the driver of a region, thanks to the different events organised in it.

Full description

The Master in Sports Tourism will give you a first-hand insight into the sports industry of the future, and how to manage the business around it.

You will obtain an in-depth knowledge of the sports tourism sector which is becoming increasingly relevant each day, from the business generated by the fan or the amateur sportsman/woman who travels to see or participate in the event, to sport as the driver of a region, thanks to the different events organised in it.

You will also discover how to manage the future business of the industry where sport and entertainment merge into one, 'sportainment', a new type of sports event where the fan is the priority and where sport competes for the fan’s time with the cinema or theatre, seeking greater interaction and engagement with them during the event.

Finally, we will enter the Real Madrid of the 21st century, from an in-depth look into its Innovation with Real Madrid NEXT process and its start-ups environment, to the new Santiago Bernabéu Stadium, paradigm of the ‘smart venue’ of the future where the fan experience is the focus and where entertainment and sport merge into one.



Alcobendas 60 ECTS
Start: 11 nov. 2024 Title issued by Universidad Europea de Madrid
10 months School of Sports Sciences
Private degree Escuela Universitaria Real Madrid Universidad Europea

Why study the Master in Sports Tourism and Sportainment?
1.) A pioneering programme
Take advantage of the opportunity to study a pioneering and innovative programme in Spain, a unique professional opportunity to manage the sports industry business of the 21st-century.

Manage the business of the future
This master's will give you a direct insight into managing the sport business in the future, discover first-hand the latest trends and technologies applied to sports entertainment to obtain the greatest return from it.

Academic quality
This programme has been developed by academics from the Universidad Europea de Madrid and leading professionals from the tourism and sports industry, among whom executives from Real Madrid C.F. This has been a constant in our school with its 17 years of history and more 15,000 Alumni.

Outstanding teaching staff
You will have the opportunity to learn first-hand from leading professionals in the tourism, sports and entertainment sector, all of whom with years of experience in positions of responsibility in leading companies. As in all our programmes, Real Madrid C.F. executives will play a key role in our teaching staff.

2.) Unique opportunities
International vocation
You will enjoy a multicultural classroom experience, with more than 50 nationalities among the teachers and students who pass through our classrooms. This is a unique added value that will allow you to discover completely different concepts and also develop an initial network of international professional contacts.

Exclusive professional opportunities
During this master’s you will have the opportunity to carry out real projects with real companies. This, together with the teaching staff, who pass through the classrooms, the visits and experiences, and the possibility of internships, mean endless unique professional opportunities will present themselves to you.

3.) Discover the Real Madrid experience
Real Madrid experience
During this programme you will enjoy unique and exclusive experiences in our school. From professional events to live Real Madrid C.F. sports events, including White Week, a one-week event at the Bernabéu where athletes and executives from the club share a stage with executives and leaders from the Sports Industry exclusively for our students.

Discover the Real Madrid of the 21st century
The Real Madrid NEXT team will provide a deep insight into the transformation taking place at Real Madrid C.F. going over the innovations that have led the club to be considered the World's 2nd most innovative football club according to Forbes. You will also have the opportunity to discover first-hand the new Santiago Bernabéu stadium, paradigm of the smart venue of the 21st-century.

Career opportunities and jobs
This master will allow you to have a deep knowledge of the business management of the future of the sports industry at the same time that it will give you a deep knowledge of the sports tourism industry, a booming industry thanks to globalization and the social phenomenon that sport has become.

The possible job opportunities that you can find with this program:

  • Operations departments of professional sports clubs.
  • Development of major sporting and entertainment events.
  • Audiovisual management of major events.
  • Operations and marketing in major sporting events.
  • Monetization and fan engagement in sports events.
  • Tourism agencies.
  • Marketing departments and agencies within the sports sector.
  • Marketing and operations of major popular sports events.

Academic quality
Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.


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