Master’s Degree in Sports Marketing

The sports sector is growing exponentially all over the world. It is also a hugely global industry.
There is a double connection between sports and the world of marketing and sales. On the one hand, there are an increasing number of companies whose business relates to sports, and which need an in-depth understanding of the right marketing and sales tools to achieve success in their competitive environment; and on the other hand, sports are by nature an excellent communications platform for companies in any economic sector, thanks to their extraordinary reach in the media and the values they transmit, and they can provide great added value to any company or brand associated with them.

Alongside more traditional marketing tools, concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility, and ever more varied forms of sponsorship define the profile of modern sports marketing.
Spain is one of the world centers of sports marketing and has some of the leading athletes and teams in the world’s most popular sports. In recent decades the country has also organized many world-level sports events, leveraging the impetus of the Barcelona Olympics. Meanwhile, some of the most important individual and group sports rights contracts involve Spanish agents.

The Master’s Degree in Sports Marketing, offered by Real Madrid Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing, designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports.

The students will also have the chance to experience several sport events, visits and trips where they will have the chance to improve their professional networking with sports Industry Executives and relevant professionals, some of these experiences includes: Rafael Nadal Academy Visit, Santiago Bernabéus Stadium, Wanda Metropolitano, GSIC, or Movistar Riders Academy (Esports)…

Beside these visits students will enjoy a road trip around Europe visiting some world-class sports organizations: Ajax Amsterdam, Bayern Munich, Adidas World Headquarters…

The program finishes with professional internships in the marketing and communications departments of sports-related companies and institutions, including none other than Real Madrid CF as well as other teams, sports marketing agencies and large companies that include sports in their marketing and communications strategies.