Master’s Degree in Sports Marketing

Up to 1 yr
28 / 02
As the only official masters program in its field in Spain, this program prepares students to be modern, creative professionals in the sports marketing industry.

Full description

The Master Degree in Sports Marketing at Real Madrid Graduate School - Universidad Europea is a 9-month programme designed to prepare students to become modern, creative professionals in the sports marketing industry. From day one, you will be challenged to respond to clients’ needs and create winning strategies for real projects.

As part of the marketing master’s, you will learn to design top strategies and add value to brands. Your professors will be successful executives in the sports marketing field, who will share their professional secrets and advice.

Alongside more traditional tools, discover modern sports marketing concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility and ever more varied forms of sponsorship.



Alcobendas 60 ECTS
Start: 21 oct. 2024 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Official degree Escuela Universitaria Real Madrid Universidad Europea

Why study this Master’s in Sports Marketing?
Would you like to develop your professional career in sports marketing? Seize the chance to train alongside internationally renowned professionals, sports organisations, brands and agencies and work from day one on real projects with real clients.

  • Academic quality
    This master’s academic content has been developed by marketing and sports professionals under the supervision of Real Madrid C.F. marketing professionals. Our close industry ties enable us to constantly update the curriculum year after year to adapt to the latest trends and tools hitting the sports marketing world.
  • Professional orientation
    You shall be fully immersed in the sports industry right from day one, thanks to our faculty made up of active professionals who can provide you with an insider’s view of the industry. In addition, the master’s offers visits to top-tier sports organisations in Spain and abroad.
  • Professional internships are a must
    As part of your first leap into the industry, we shall ensure you take part in a professional internship at sports companies and marketing agencies. What’s more, selected students can intern at Real Madrid C.F.’s marketing department.
  • Renowed teaching staff
    Our faculty members are sports marketing experts who have worked for leading companies and sports organisations including: Puma, Adidas, Real Madrid C.F., the Davis Cup, Innovarout, and more. This gives you a unique chance to expand your international network, enhancing your future professional opportunities.
  • Live the Real Madrid Experience
    You shall enjoy exclusive experiences including an international trip to choose amongst the School’s offer, in addition, some other visits in Spain include: RFEF, La Liga HQ, Mutua Madrid Open Tennis Tournament, Davis Cup Finals in Málaga, Santiago Bernabéu Stadium, Real Madrid City Civitas Metropolitano Stadium, Volunteering in the Madrid marathon, Montmeló F1 Circuit and the white week, organized by Real Madrid with many club related and international speakers.
  • Exclusive Visits
    You shall enjoy exclusive experiences including an international trip to choose amongst the School’s offer, in addition, some other visits in Spain include: RFEF, La Liga HQ, Group BAskonia-Alavés, Ricardo Tormo Circuit, Levante UD and Valencia FC, Santiago Bernabéu Stadium, Real Madrid City Wanda Metropolitano Stadium and many more sports facilities and institutions.
  • Multicultural ambiance
    During the programme you’ll have the chance to share the Campus with students from more than 80 nationalities as 80% of the School’s Students come from other countries our of Spain which Will enrich your experience and learning.
  • A prestigious school
    The School’s academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.

Programme mobility offer
The sports marketing master doesn´t offer a specific exchange offer but the program includes several international activities that the students will enjoy during the course.

Internships are a key part of your education. Acquiring experience and putting into practice what you have learned during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

The Master’s in Sports Marketing offers you the chance to complete internships at some of the most renowned sports brands, organisations and marketing agencies. In addition, selected students can undertake internships at the Real Madrid Marketing Department.

If you want to gain extra work experience before completing your university studies, you are welcome to carry out extracurricular internships. You can carry out an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you shall benefit from an internship.

Career opportunities
This exclusive program Will allow you to develop your profesional career in the Sports Marketing world, some of the most recurrent postioins would be:

  • Marketing Departments at sport entities or any other field
  • Communications, Institutional Relations or Public Relations Departments in sports or sports related
  • Communications and Marketing agencies
  • Personal Brand management for professional athletes
  • Marketing and Sports Business consulting
  • Sports Events management
  • New Technologies and Innovation in Sports

Academic Quality
As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.
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