Master in Sport Technologies and Digital Transformation

The Sports industry is currently undergoing a disruptive process in which all the management and business procedures and/or models are being transformed thanks to new technologies - an innovative process affecting every aspect of the industry. The Master's in Sports Technologies and Digital Transformation has been designed by prestigious and highly regarded executives and professionals, leaders in the field of innovation and digital transformation in the sports industry.

Reports such as The Future Of Jobs (2018) by World Economic Forum point to how some of the most demanded professionals in the coming years will be related to the field of technology and innovation: Data analyst, AI and Machine Learning specialist, digital transformation specialist… This trend will affect also the Sports Industry which is engaged in a tranformation process.

This master's aims to give the student an in-depth practical knowledge of how to work and make the most of the latest technologies used in sport (from Data Analysis to Virtual Reality, Blockchain to Geolocalization), taking into account the importance of applying the right strategies so as to get the best yield possible from them.

This new paradigm requires trained professionals who are capable of managing change and have an in-depth knowledge of what innovation means and which key processes and strategic abilities are needed in order to start effective disruptive processes, according to each situation and context.

The program is made up of international experts on digitally transforming businesses and Industry 4.0, as well as recognised professionals from the world's leading sports entities.

Students will also have the opportunity to learn about the business and transformation model used by Real Madrid C.F. first-hand from its professionals.

There will be a particular focus on the Club's Transformation team and other employees who will be taking part in implementing real cases and training projects within the day-to-day workings of the Club.

This program will have an international experiences, where students will enjoy meetings and workshops with top-level executives in London, an innovative Hub in Europe.

This Master's will allow students to both develop their skills as an entrepreneur and have the support of its teaching staff to further their own business adventure