Marketing Manager - Women's Football

Federations & Major Events
London , United Kingdom
Full Time
Competitive
27 / 10

The role will drive the development and implementation of the marketing strategy, specifically for the women's professional game, which is designed to support our vision to be at the global forefront of women's sport. We are looking for an enthusiastic and talented individual, with a knowledge and passion for women's football who is committed to help drive the game forwards.

Full description

The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park.

The Role

It is a hugely exciting time for women's football in England and this is an opportunity to join The FA to help shape and grow the future of the women's professional leagues and competitions (Barclays FA Women's Super League, FA Women's Championship, FA Women's Continental League Cup).

The role will drive the development and implementation of the marketing strategy, specifically for the women's professional game, which is designed to support our vision to be at the global forefront of women's sport. We are looking for an enthusiastic and talented individual, with a knowledge and passion for women's football who is committed to help drive the game forwards.

You will work closely with the professional women's competitions network, becoming the brand guardian of our leagues. You will be responsible for the delivery of multi-channel marketing campaigns and must be a confident communicator with strong stakeholder management skills to help influence and support the development of our leagues moving forward.

Key Accountabilities

  • Lead the development and implementation of the marketing strategy for the professional women's leagues and competitions (Barclays FA Women's Super League, FA Women's Championship, FA Women's Continental League Cup) with a specific focus on driving growth across attendances, brand awareness, digital engagement and broadcast
  • Develop, implement and evaluate campaign activations at key moments of impact throughout the season (Fixture Launch, Season launch, Women's Football Weekend, Trophy celebrations plus others)
  • Be the brand guardian; managing full roll out of league and competition branding through FA, club, broadcast, partner and media channels
  • Develop league and competition specific creative and deliver league wide photoshoots with representation from all clubs
  • Develop and manage all FA matchday inventory rights for all league and competition matches
  • Work collaboratively with the FA partnerships team to ensure all partner rights are delivered effectively as well as leading and supporting joint campaign activations
  • Work collaboratively with FA content and digital teams to drive engagement across all women's league and competition channels
  • Work collaboratively with the Women's Professional Game Competitions Team to support on the long-term strategy of competition development
  • Build and manage positive relationships with all clubs; overseeing development of club specific marketing plans, funding support and encouraging best practise through club workshops and support toolkits
  • Agency and third-party management to achieve pre-defined targets against comprehensive briefs. Agencies/suppliers include creative, design, media, photography and insights
  • Manage budgets, ensuring cost control and accurate forecasting
  • Manage tracking and performance of campaign activity and report on results in a timely and formal manner

What we are looking for

Essential

  • Strong brand marketing background
  • Experience of developing and managing cross channel marketing campaigns
  • Experience in project management and delivering multiple tasks to deadline.
  • Experience in managing internal or external agency teams (writing briefs, giving feedback etc.)
  • Strong communication and conversational skills.
  • Strong project management skills.
  • Experience of building rapport with and managing requests from multiple stakeholders.
  • Experience of digital marketing including social media and ECRM.
  • Proficient in Microsoft Office
  • Good analytical skills
  • An excellent communicator (verbal and written)
  • Ability to create presentations and present to peers
  • Ability to create and write reports

Desirable

  • Educated to University degree level.
  • An interest in all aspects of marketing
  • Passion for women's sport
  • Knowledge of women's football
  • A good understanding of the sports market place
  • Experience of sports marketing

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary for the right candidate.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter.

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