Manager Marketing Communications Retail Europe

Sporting Goods
Herzogenaurach , Germany
Full Time
Competitive
14 / 04

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

Full description

YOUR MISSION

  • Plan and facilitate execution of traffic-driving initiatives for European PUMA Outlets
  • Manage the marketing partnership with European outlet operators, maximizing the brand’s exposure through these partners
  • Elevate the performance of customer-facing communication for PUMA Outlets with a special focus on stand-alone locations and top tier stores
  • Identify marketing communication content needs and opportunities, create communication plans in alignment with the campaign calendar
  • Track, analyze and communicate campaign results, assess and increase return on marketing investment and scalability
  • Manage communication budget allocation and ensure adherence to budget plans
  • Work closely with Marketing Production, CRM and Visual Merchandising teams to ensure consistency across all communications

YOUR TALENT

  • 5+ years of experience in Retail Marketing, preferably in the outlet industry
  • Bachelor’s Degree in Business Administration, Marketing, Communications (or related field)
  • Proven track record in digital marketing / online-to-offline / performance marketing
  • Commercial mindset and strong business acumen
  • Strong interpersonal, communication and presentation skills
  • Proficient in MS Office (PowerPoint, Excel, Word)
  • Excellent language skills in English required, other European languages are a plus
  • Experience in the sports / fashion industry is a plus
  • This opportunity will be available in full time and part time


PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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