Global Sport Business Master
THE GLOBAL SPORT BUSINESS MASTER:
AMOS’ unique Global Sport Business Master’s Program has been designed to suit the needs of the international sports industry and to develop in-depth expertise of the sector, to support both professional aspirations and industry requirements.
This 2-year management program is delivered by experts of the international sports industry and takes the students on a unique journey across three different business environments throughout the world to discover the digital transformations impacting the future of sports.
This program grants a double certification in Sports Management and Digital Transformation of Sports Entities from AMOS Sport Business School and the Global Sports Innovation Centre (powered by Microsoft).
The first semester of the Global Sport Business Master’s program will focus on the economic, political, and legal characteristics of sports management and introduce the future trends of the sports industry in Europe.
- Sport products
- Personal development
- Strategic finance
- Accounting & Entrepreneurship
- Focus Europe
- Sports events
- 5-day study trip to Munich (Germany): ISPO, the largest trade convention for sports business
The second semester of the Global Sport Business Master’s program focuses on the opportunities for collaboration in Asia and the challenges that such a gigantic market represents to European and American sports organizations. Students will also understand the economic implications when developing successful business strategies in Asia.
During this semester students will initiate the GSIC classes and will learn the fundamentals of the digital transformation area. They will also discover the functioning of sports digital marketing and fan engagement. By the end of the semester, students will be able to propose a real individualized customer experience.
- Digital marketing and fan engagement
- Introduction to Digital Transformation
- Supply chain management
- Focus Asia
- 4-week study trip to Shanghai and Beijing (China) or Seoul (South Korea)
Sport is a complex and essential aspect of North American society. This global sporting giant is considered the most developed sports market in the world and an example of distinguished and sophisticated marketing techniques that have led to the development of other countries' sports markets.
The third semester of the Global Sport Business Master’s program focuses on sports marketing franchises, innovation, and fan experience of the sports industry with an emphasis focus on North America to prepare students to understand this sporting leadership model.
Our courses will help students gain significant knowledge in sales strategies, event safety & public relations, as well as innovative sports trends. They will also learn about the career environments both in the USA and in the UK.
- Global leadership
- Sport analytics
- Big data and business analytics
- Focus USA
- 4-week study trip to Chicago (USA)
SEMESTER 4 – PROFESSIONALISATION
The last semester of this program involves a mandatory 6-month work placement in an international sport industry environment that students must undertake to obtain their degree. AMOS aims to provide opportunities for all students to develop employability skills to achieve their career goals, therefore they are accompanied during classes and professional workshops.
Students will also have to carry out a GSIC final project, by writing a dissertation and supporting their work orally. The project will be based in a real company of the sports industry.
- Double certification delivered from AMOS Business School the GSIC (powered by Microsoft), and ESBS.