Executive Master of Sport Business - Online

Deakin University’s Executive Master of Sport Business is a unique postgraduate program in the sport management market. The course is aimed at experienced sport professionals who want to advance your career by equipping you with the tools to make a profound impact in the sport and allied industries. The Executive Master of Sport Business will provide you with a focus on business knowledge specific to sport, including areas of strategy, governance, management and marketing. You will be equipped to advance your career in the exact direction you want to go. The course is 100% online and sits within Deakin Business School which holds joint AACSB and EQUIS accreditations, placing it in the top 1% of business schools worldwide.

Full description

Course information
The Executive Master of Sport Business gives experienced sport professionals the tools to make a profound impact in the sport and allied industries. Set yourself up for success with specific and tailored sport business knowledge to progress your professional career and personal education goals.

You've worked hard to get to this point. Are you ready to take the next step to reach the top of your game in the business of sport?

Leading with impact in sport, recreation and leisure organisations can be daunting. The Executive Master of Sport Business is designed to provide the relevant and context-specific information and tools you'll need to make those tough calls and inspire your employees to strive for greatness in your chosen area of sport.

If you're passionate about sport and the wider impact it has on the world, through your ability to connect and inspire people, get ready to hone your skills from academics who, just like you, wish to pursue innovation both on and off the field. In order to effect positive change, you'll learn the intricacies of forming and maintaining strong and impactful relationships with clubs and member associations, sponsors, broadcasters, governments, athletes, coaches, and members.

The Executive Master of Sport Business will provide you with a focus on business knowledge specific to sport -including areas of strategy, governance, management and marketing. You will be equipped to advance your career in the exact direction you want to go.

The units offered within the degree are crafted around the ever-expanding and specialist nature of the sport and allied industries. Specialist knowledge areas are all highly relevant to the types of national and state sport organisations, clubs, institutions and leagues where professionals like yourself may already work or wish to in the near future.

Now is the perfect time to draw on your career experience and add layers of new knowledge to become a sought-after expert in your field. Some of the key areas you’ll study include:

  • Contemporary Issues in sport
  • Sport workforce planning
  • Sport business analytics
  • Sport industry regulation and negotiation
  • Sport business strategy
  • Sport leadership and governance
  • Fan and participant engagement.

The Executive Master of Sport Business is delivered solely through Deakin's premium online learning platform. As such, it provides invaluable flexibility to ensure you can balance a busy schedule of study, life and work, regardless of whether you're based domestically or internationally. You'll be studying alongside fellow industry leaders, allowing you to build new networks while you learn.

Six units are available over a duration of five weeks which ultimately allows you to study full-time and complete this course in just one year full-time, or in two years part-time.

Course structure
To complete the Executive Master of Sport Business, students must attain a total of 10 credit points, consisting of 8 credit points of core units and 2 credit points of elective units, plus completion of MAI010 Academic Integrity Module (0-credit point compulsory module).

Students are required to meet academic progress and conduct requirements.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

Entry requirements

Bachelor degree or higher in any discipline and five years of relevant work experience* OR
evidence of academic capability judged to be equivalent
*Managerial responsibilities and Directors and Chairs of sport related organisations, with a minimum of 5 years’ experience in those roles.

Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

All applicants must meet the minimum English language requirements.

Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

Fees and scholarships

Learn more about fees and your options for paying. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course. This course consists of 10 units. If you plan to complete all 10 units in 1 year, please use the Current Students ’Fee estimator, in conjunction with your unit selection, to determine your estimated tuition fee. You can also use this Fee estimator to show your estimated tuition fee if you plan to study part time.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Scholarship options
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships


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