Director of Marketing and Communications

Federations & Major Events
London , United Kingdom
Full Time
16 / 06

The role will also support and influence the CGF’s member nations and Games host organising committees to develop integrated strategies and plans. The role will be responsible for realising the strategic priority to attract and engage young and diverse fans from right across the Commonwealth so that the organisation has a growing, active, and continually engaged fan base committed through action.

Full description

The Director of Marketing and Communications will be responsible for ensuring Commonwealth Sport has a regular, visible, inspiring and impactful presence so that multiple audiences recognise and value our vision, mission and brand. The role will lead the development and implementation of Marketing and Communications strategies for the Commonwealth Games Federation and oversee the organisation's marketing and communication activities, including positioning, brand management, digital and data strategy, public relations, and internal communications.


  • Develop a clear brand strategy to increase brand reach and coherence across Commonwealth Sport.
  • Develop a clear content, storytelling and engagement strategy to increase the value and impact of the Commonwealth Sport brand and activities across multiple markets and audiences.
  • Amplify brand and increase engagement across Commonwealth Sport Movement – CGAs, teams, athletes – and wider stakeholders.
  • Conduct Market Research and stay ahead of competitor positioning
  • Develop and execute unifying brand and digital marketing campaigns to engage with target audiences across social media, email marketing, and other channels
  • Manage a team of marketing and communication professionals, providing direction and guidance as needed
  • Develop and manage budgets for marketing and communication activities, ensuring all expenditures are within budget constraints
  • Oversee and support the continued innovation and development of an integrated CGF digital strategy that engages audience segments and leads to real positive action.
  • Manage the strategic development and oversee the distribution and maintenance of all digital products, content, print and electronic collateral.
  • Develop and deliver a Fan Engagement Strategy.
  • Devise and implement marketing campaigns and plans to promote specific events/programs and the Movement.
  • Will play a pivotal role in supporting the rollout of our commercial and diversified investment initiatives, including the servicing rights, through effective marketing and communication strategies


  • Develop a media strategy that engages broadcast partners and media, driving amplification of all aspects of the Commonwealth Sport brand during and beyond Games time.
  • Develop and implement public relations strategies to enhance the organisation’s media coverage.
  • Manage internal communications to ensure all employees are informed and engaged with the organisation’s goals.
  • Develop and implement the annual and long-term Organisational communications and marketing strategies alongside the CEO that support and enhance the CGF’s strategic and business plans reflecting the Movement’s vision, mission, and values.
  • Ensure that all necessary communications tools and channels are in place and maintained, including across social media, to maximise the reach and profile of the CGF and its activity.
  • Build professional and productive relationships and networks with key personnel in all forms of the media internationally to ensure they understand the CGF’s vision, mission, and priorities.
  • Develop the organisation’s key messaging across various topics and issues and act when required as a spokesperson.
  • Develop and produce speeches, presentation decks, media releases, press conferences, media events, and media briefings for the CGF.
  • Support the President, CEO, and Board in developing, protecting, and promoting policies and decisions on issues that impact the reputation and success of the Movement, including, but not limited to, good governance, integrity initiatives, codes of ethics, eligibility, conduct, and the work of the CGF Athletes’ Advisory Committee.
  • Prepare briefing documents both for internal and external stakeholders as required on matters of public interest to the Commonwealth Sports Movement.
  • Provide media training and advice as required to President, Board Members, CEO, Executive Team, and staff, including Partner entities.
  • Track, measure, and report regularly to the CEO on the level of engagement and impact within the CGA and CGF network

Executive & Advocacy

  • Support and advise the CEO and the Board in delivering all Organisational objectives, policies, and procedures across the CGF Group.
  • Identify and activate opportunities to advance the CGF’s position as an effective international leader in Sport and societal development.
  • Monitor domestic and international sporting and political issues and proactively inform the CGF and Board of potential issues and impacts.
  • Work closely with all members of the Executive Teams to ensure all campaigns and messaging are consistent and relevant to the CGF’s objectives and values.


  • Oversee the planning, coordination, and delivery of future Games Organising Committees’ media operations.
  • Work closely with Organising Committees to support and oversee the planning, coordination, and delivery of successful marketing and communications campaigns for the Commonwealth Games and Commonwealth Youth Games, ensuring compliance with Host City Contract obligations and supporting the overarching strategic engagement and positioning goals of the Commonwealth Sports Movement.
  • Support Group CGF engagement with public, private, and third-sector organisations (including national and international Governments and other key political and sporting partner bodies) to ensure the CGF and its activities are understood and positively influence the formation of policy and actions in line with the CGF vision, mission, and values.
  • Co-ordinate publication of regular updates, including an annual report to Commonwealth Games Associations (CGA) members
  • Develop and implement a tool for CGAs to provide licensed access to CGF media resources.
  • Work with the Board, CEO, and Executive Teams to enhance the CGF Group’s international relations and development of entities worldwide. This will include preparing strategy and briefing documents for both internal and external stakeholders as required on matters of public interest to all the CGF’s entities (including international, leadership, and integrity issues).


If you didn’t find your ideal job create a job alert and get notified as soon as jobs matching your ambitions go live.


If you didn’t find your ideal course create a job alert and get notified as soon as courses matching your ambitions go live.


If you didn’t find your ideal training programme create a programme alert and get notified as soon as programmes matching your ambitions go live.



The Hong Kong Sports Institute Limited (“HKSI”) is the Government’s delivery agent of elite...
Hong Kong

Sales Manager - Partnership Sales

Our portfolio assets include some of the highest profile sponsorship teams and events in world sport including...
Wilmslow, United Kingdom

Brand Creative Strategist

The Sales and Brand Services/Activation department in strategic and creative thinking, enabling them to tailor...
Warsaw, Poland

Tax Manager

Wembley, GB

Head of Sevens Event Planning & Delivery

World Rugby intends to appoint a Head of Sevens Event Planning and Delivery. The position will play a critical...

Logistics & Allocations Manager

UK Anti-Doping (UKAD) is on a mission to protect clean sport and currently has an exciting opportunity...
Loughborough, United Kingdom

Senior Manager Media Relations and Operations

You believe you have the educational background and professional experience to elevate the organization to the...
Cairo, Egypt

Coordinator, Juniors & Masters

The role of the Coordinator is to primarily assist with the coordination of the ITF World Tennis Tour Juniors...
Roehampton, London

Regional Development Manager Americas & Caribbean (Remote working)

The role supports all CGAs to be great organisations in preparation, performance and celebration. It enables...
Americas & Caribbean

General Manager, Sports Events

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around...
Hong Kong