Digital Marketing Manager

Agencies
London , United Kingdom
Full Time
Competitive
17 / 11
Responsible for generating delegate sales from marketing for our Summits and for generating leads for our sales team to convert to membership, sponsorship and exhibition sales.

Full description

About Major Events International

Major Events International (MEI) is a specialist consultancy operating in support of the various Olympics, World Cups and other major global sports events. Our objective is to provide our membership base of ‘best of breed’ suppliers with access, insight and the opportunity for them to increase their profile amongst key decision makers and specifiers.

MEI has an extensive network of partnerships which helps our rights holding clients mitigate risk, minimise costs and maximise revenues and engagement by connecting them with best of breed suppliers.

MEI Key Deliverables

  • Consultancy for event organisers
  • Membership scheme for suppliers
  • 3 networking Summits (2 in the UK and 1 in Switzerland)
  • Market Visits
  • Routine networking events
  • Annual Handbook & e publications to include Member updates

Main Purpose of the Role:

  • Generate delegate sales from marketing for our Summits
  • Generate leads for our sales team to convert to membership, sponsorship and exhibition sales

To achieve the above, you must:

  • Create and implement digital marketing plan
  • Manage and grow an extensive list of marketing partners to maximise the above.
  • Manage a marketing ‘design-led’ intern (recruit when necessary)
  • Take responsibility for managing, cleaning and improving the MEI marketing database (Held on Capsule)
  • Lead on the delivery on MEI marketing comms including adverts, eshots, social media, event flyers, event brochures & reports.
  • Manage the production of content and final delivery of the Major Events Handbook
  • Lead the on the extensive use of social media with specific focus on Linkedin
  • Ensure that all MEI core business support material is up to date, relevant and populated on the MEI web site.
  • Own the content and relevance of the MEI web site.
  • Marketing effectiveness

Reporting:

  • Directly to the COO

Key Applicant Requirements:

  • Demonstrable experience of writing and delivering a successful (ie achieved specific KPIs) digitally led marketing plan
  • Multi-tasker
  • Can work under pressure to tight deadlines
  • Outstanding written and verbal communication skills
  • Strong interpersonal skills
  • Strong experience in InDesign & Photoshop
  • Delivery of high market profile through partnerships, quality of marketing and communication material
  • Strong team player
  • Confident understanding of Google Analytics
  • SEO confidence
  • Experience implementing social media strategy
  • Experience of using a CRM (ideally Capsule) and CSM
  • Experience using Mailchimp

Place of Employment:

  • Central London – 5 mins from Bank Station
  • Occasional visits to client offices, external events and overseas markets conference and expos

Ways of Working:

  • Office hours are 9.30 to 5.30
  • Home working is an option after a probation period and for a max of one day per week
  • Weekend work is covered as ‘in lieu’ holiday
  • Some international travel will be necessary for maximum 10 days

Remuneration and Employment Terms:

  • Salary range: £27k to £30k depending on experience
  • Pre-agreed expenses to be confirmed in writing and paid monthly
  • 28 days holiday plus bank holiday

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