Digital Commercial Manager

Clubs, Teams & Venues
Australia
Full Time
Competitive
7 / 04

The Australian Professional Leagues (APL) represent the pinnacle of professional football in Australia, comprising the A-League and W-League, as well as the National Youth League (Y-League) and E-League.

 

Setting out on an exciting new journey since gaining independence from Football Australia at the start of 2021, APL is embarking on an ambitious strategy to drive engagement with men’s and women’s elite football and build on football’s undisputed position as the country’s most popular participation sport.

 

Guided by its vision to unite, entertain and grow the football audience in Australia, APL is proud to showcase the most inclusive, welcoming and truly national sport in the country.

Full description

The Opportunity

In this critical role you will be helping us achieve our vision to unite, entertain and grow football in Australia, by developing and delivering a world-class user experience as an integral part of a team at the heart of defining, building and leading the next generation of digital sports experience.

A key part of the core Commercial and Product teams, this role involves managing the identification, development, implementation and end-to-end delivery of revenue generating campaigns, integrations and partnership processes, and supporting delivery of key commercial projects.

Functions

  • Experience in media, and a passion for football/sport is preferable.
  • Ability to develop a comprehensive understanding of the CMS, site information architecture and product feature set, and become an SME on all functional platforms related to content creation and delivery across the APL ecosystem.
  • Provide a point of contact for inbound questions and requests as related to digital production, execution, timelines and content creation.
  • Work with analytics specialists on traffic, site performance, user journey and user experience, identifying ways to improve and implement solutions.
  • Deliver best practice UX and engaging online experiences across all of APL’s digital content offering, for all visitors.

The Responsibilities

  • Manage the identification, development, implementation and delivery of revenue generating campaigns and/or commercial product initiatives, ensuring project management timelines are built, communicated to all internal and external stakeholders, and met.
  • Manage and oversee digital commercial assignments, such as custom page and article builds, ad design, paid social activity and layouts, video and infographics / animations.
  • Assist the Commercial, Product and Content teams in researching, identifying and delivering new and innovative commercial opportunities across the product suite.
  • Responsible for managing multiple commercial project schedules, priorities, and managing the negotiation of conflicts as required to ensure defined deadlines are met.
  • Develop and maintain an in-depth understanding of market trends and industry best practice to improve the product and service offering, to deliver a competitive commercial advantage.
  • Develop solutions/actions for under performing campaigns to ensure we meet and exceed client expectations.
  • Day-to-day stakeholder partners within tight timeframes, ensuring commercial campaigns are executed on-time and per agreed requirements.
  • Tracking and monitoring all commercial on-network campaigns, providing an efficient and effective end-to-end service for our partners and ensuring successful outcomes for our sponsors.
  • Update product and sales collateral to keep our offering up-to-date for our sales teams.
  • Attention to detail, ability to closely monitor projects and campaign delivery.

About You

  • Relevant qualifications/Bachelor’s degree or equivalent experience.
  • 3+ years’ experience in a similar role working on large, content-driven websites within a publishing environment.
  • Advanced experience with Content Management Systems.
  • A solid understanding of online technology.
  • A solid understanding and experience with UX, IA and web structure.
  • Demonstrable experience in optimising content for search and analytical measures.
  • A working knowledge of analysis tools, including analytics, heatmap or similar personalization tools / methods.
  • An intermediate understanding of JS, HTML, and / or CSS is beneficial.
  • Excellent time management skills, with the ability to work both independently and as part of a close-knit team.
  • A strong attention to detail, with good process and planning skills.
  • The ability to prioritise and work to tight deadlines across multiple concurrent projects.
  • Excellent communication skills, with the ability to interact with a wide range of stakeholders at various levels.
  • A willingness to get involved and show initiative in a creative environment.

Why work for us?

  • Competitive salary
  • Startup vibe, flexible working, open spaced offices
  • Mobile phone usage allowance
  • Job-related training in-house and allowance for external training applications/contributions
  • Wine, Beer, Snacks, coffee and drinks.

Above all, we love football and, if you do too, you’ll love working with us. So if you’re excited about this opportunity, please ‘Apply now’.

APL does not accept unsolicited CVs from recruiters or employment agencies. Please note only shortlisted applicants will be contacted. Thanks for your understanding.

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