CRM Fan Data & Communication Coordinator

The CRM Fan Data & Communication Coordinator reporting to the Head of CRM will work to build, implement, enhance and optimise our venue fan communications, delivering the best digital experiences to our global fanbase driving significant engagement and revenue growth delivering effective customer value management.

CRM Fan Data & Communication Coordinator

Location: Old Trafford

At Manchester United, we want to create a high-performance culture where everyone can be their best and thrive.

We are committed to the continual growth and development of colleagues through access to skills platforms such as LinkedIn Learning. We also offer a range of wellbeing support, including an employee assistance programme, access to health checks, digital GPs & nutritionists through Aviva Digicare+ Workplace, enhanced family leave, plus schemes such as Cycle 2 Work and holiday purchasing, where you can buy up to 10 extra days of additional leave. When working onsite, you’ll have access to a complimentary lunch and parking every day, alongside gym facilities and regular colleague socials.

From a reward perspective, in recognition of high performance, all colleagues are entitled to an annual performance bonus. As a member of our team, you’ll also gain access to an exclusive range of club and partner discounts via our benefits platform, United Rewards.

The Purpose:  

The CRM Fan Data & Communication Coordinator reporting to the Head of CRM will work to build, implement, enhance and optimise our venue fan communications, delivering the best digital experiences to our global fanbase driving significant engagement and revenue growth delivering effective customer value management.

 The Role:

• Build, implement, enhance and optimise cross channel fan communication utilising the full suite of O&O channels (email, mobile, push, app inbox, in-app, CDP, custom audiences).
• Work collaboratively with all areas of the club (venue, media, commercial partners) ensuring the fan is at the centre of our focus.
• Develop a strong understanding of the CRM database structure and capabilities ensuring personalisation data points are maintained and accurately utilised within cross channel journeys & automations delivering and maximising the best experiences for our fans
• Develop, maintain and enhance targeted data selections for personalised campaigns.
• Build relationships and work collaboratively with the CRM Reporting & Insights Executive to evaluate, analyse and optimise all journeys & automations.
• Working with venue team to deliver on operational communication needs.
• Copy creation for fan led content

This role requires strong experience of Braze (or equivalent) and an excellent understanding of data, and will require implementation and optimisation across a full marketing tech stack including; email, push, app inbox, in app messaging, CDP and custom audiences.

             The Person:

• Experience building, maintaining and optimising campaigns – preferably with Braze
• A history of using mobile marketing platforms (such as Airship)
• A solid understanding of technical CRM platforms and capabilities
• Sold Data skills and manipulation of data in Microsoft Excel
• Experience of developing campaigns using HTML
• A solid understanding of test and learn methodologies
• High attention to detail
• Creative copyrighting skills
• Self-starter and growth mindset with an ability to challenge the status quo.
• Collaborative team player with excellent influence and interpersonal skills to create strong working relationships.
• Ability to think both strategically and operationally, delivering the day to day while shaping future direction.
• Great analytical skills, commercially savvy and solution focused.
• Adaptable, flexible and resilient.

Sound interesting? If you'd like to submit your application, please do so by Tuesday 30th April 2024.

Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible. 

We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.
 
Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics. 

Manchester United Football Club are proud to be a signatory of the Armed Forces Covenant, supporting the armed forces community to transition into careers outside of the armed forces. 

Manchester United is committed to working with and providing reasonable adjustments for applicants and employees. If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.

 
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