Creative Producer - World Gymnastics Championships Liverpool 2022

Federations & Major Events
Liverpool , United Kingdom
18 / 11
The Creative Producer will lead on the delivery of this creative brief, liaising with production, operations and culture colleagues to deliver the creative, overseeing all production elements and teams to create a cohesive whole feel for the event.

Full description

From 29 October - 06 November 2022 the city of Liverpool is to host the prestigious World Gymnastics Championships at the M&S Bank Arena.

Delivered by the local organising committee within Liverpool City Council and in partnership with UK Sport and British Gymnastics, over 550 gymnasts from 75 countries are expected to compete; making it one of the largest international sporting events ever to be held in the city.

Attracting a substantial worldwide audience, the atmosphere is sure to be electric as the world’s best gymnasts go head-to-head in displays of poise, power, precision and artistry over nine action-packed days. A global gymnastics event; an unforgettable experience.

The Creative Producer will lead on the delivery of this creative brief, liaising with production, operations and culture colleagues to deliver the creative, overseeing all production elements and teams to create a cohesive whole feel for the following areas of the event:

1. Opening Ceremony
2. Sports Presentation
3. Fan Zone look & feel (Exhibition Centre)
4. Gymnast After Party
5. City animation including integration with River of Light - Unexpected Twist

The focus of the production should be youth, new technology, interactivity, innovation and edginess, with an ‘unexpected twist’.

The key rationale is to deliver all highlighted elements above as one creative that offers a seamless spectator experience and delivers value for money across cross-element procurement and creative production that can be utilised across all areas of delivery. Thought will be needed as to how produced content can be utilised across all elements of the Championships as outlined above.

The event delivery team is committed to delivering an unrivalled World Gymnastics Championships spectator experience – from ticket purchase to the end of the event. The operational delivery, production and marketing should be aligned with the creative vision at all touch points.

The emphasis of the creative brief is to showcase the importance of gymnastics as a world sport by working with creatives and artists, providing a platform to showcase their work, accessing new audiences and creating opportunities for international collaborations, and sustainable legacy.

1. OPENING CEREMONY – Welcome to Our World

Liverpool will welcome the world with a world class opening ceremony that is progressive, innovative, multi-cultural and inclusive. An opening that will reflect the elite sport, its strength and grace, the beauty of movement. The opening will play with virtual and real performers, digital and interactivity within the arena and competition space, taking into consideration the space available and working with the production team.

Our ‘stage’ will utilise the 3-dimensional area above the field of play in the arena, exploring the cutting edge of production technology. The feel will be of excitement, anticipation, high energy with a touch of urbanism adding to the expectation that ‘greatness awaits’, bringing the outside in with an unexpected twist.

Ideas include but are not restricted to drone displays, immersive and interactive augmented reality, lasers etc. See Appendix 1 for suggested imagery links

The Creative Producer will also lead on creating a soundscape for the event that compliments the themes and reflects Liverpool’s status as UNESCO City of Music. The soundscape will be utilised across all areas of the event.

The emphasis on working with internationally acclaimed but Liverpool based artists will showcase the talent and help ensure our carbon footprint for artist travel is reduced.

You will also lead on the delivery of the handover ceremony which will take place at the athlete after party, detailed in section 4.


Sports Presentation is the pinnacle of the spectator experience. Having been absorbed into the city programme, the creative theme will seamlessly transition into the in-bowl spectator experience, elevating and enhancing the event to a world class standard. Taking the theme, you will lead on the integration into all things Sports Presentation which will include:

Music; Vision and Graphics; Entertainment / crowd interaction; Athlete Entry; Session Opening; Medal Ceremonies; Broadcast integration. You will work with the WGC2022 Sport Presentation Manager to ensure that the creative theme is fully integrated into the sports presentation experience.


Working alongside British Gymnastics and local gymnastics providers and Clubs, the Fan Zone will be a have-a-go, hands on, interactive space for ticket holders and public to enjoy before, during or between sessions. Offering activities for those fans looking to try something new, to find out more about the national gymnastics offer and purchase merchandise or for those new to gymnastics excited to find out more. The fan zone will also include creative performances and entertainment.

The themes across the ceremonies and event itself must resonate across the Fan Zone with innovative, interactive have-a-go sessions and displays utilising the creative content from across the whole production.

Throughout the Fan Zone thought will be given to the sustainability of all activities, both in terms of legacy and in terms of climate impact with an aim to have a low carbon footprint and ensure that any materials or dressing can be re-used or recycled and an aim to have no single-use plastics as giveaways etc.


The finale event on Sunday 6th November will take place in Hall A, B and C of the Exhibition Centre. The After Party will utilise the Fan Zone area and therefore all elements of the Fan Zone should be considered as multi-functional where possible to be utilised for the after party. The after party includes entertainment, food and celebrations for gymnasts, officials and guests.

As part of the after party, a closing/handover ceremony will be factored into the plan.


Incorporating River of Light – Unexpected Twist, Oct – Nov 2022

To coincide with this event, River of Light (ROL) festival is set to return to the Liverpool Waterfront for a themed programme of innovative installations and happenings. Following the highly successful River of Light Trail in March 2021, and the upcoming October (2021) version of ROL innovative and interactive light and sound installations will again illuminate the city’s waterfront showcasing works from a variety of local, national and international artists. The trail will feature up to 4 new artistic commissions in response to the theme – ‘Unexpected Twist’, utilising innovative, interactive technology and audience controls of the installations. It will be further animated with professional dance performances and happenings, engaging local communities and arts organisations in a programme of animation in our commitment to inclusivity & relevance.

The role of the Creative Producer is to create a seamless link from the Championships to RoL and the visitor experience in Liverpool by liaising with the RoL creative team within Culture Liverpool.

Also coinciding with the Championships, Tate Liverpool will be hosting the prestigious Turner Prize. The Creative Producer will have a clear overview of the city’s cultural offer and how this encompasses this element of the spectator journey.

Roles and Responsibilities

The Creative Producer will assume responsibility for the integration of the theme across relevant functional areas as outlined above. Working closely with other functional areas to ensure tender processes are aligned and that the theme is at the forefront of the spectator experience.

You’ll be experienced in developing cultural programmes in line with a central theme for national/international events and will benefit from the support from WGC2022 team members/partners/agencies and Culture Liverpool colleagues.

The key responsibilities will be to initially build the creative concept from this brief and initial meetings with the project team, integrate this into relevant functional areas and ensure delivery is consistent at the Championships.

You will liaise with the WGC2022 Marketing & Communications Manager to ensure consistency across the tournament look and feel whilst maximising any creative opportunities to elevate the theme.

The Creative Producer will use this brief to produce a strategic workplan that represents one viable coherent plan for delivering this theme across the areas identified. Agreeing the scope and key deliverables with WGC2022 and British Gymnastics colleagues. The workplan must include; agreed deliverables, timescales and budget.

You will work with the operations team to support with tender writing for relevant tenders including; Production; Rigging; Lighting, Sound and Sports Presentation (this list is not exhaustive).

You will give consideration to a world with Covid-19. The event plan should include options to ensure the elements could still go ahead in a socially distanced / no live spectators / lockdown environment.


19th October 5pm Deadline for Submissions

25th - 26th October Interviews for selected candidates

29th October Award of Creative Producer

w/c 31st October Review of existing plans
Followed by development of strategic work plan

w/c 6th December Procurement of key tenders to be released
Board to be presented with Creative overview elements including key creative, operational and budgetary crossover opportunities

January – October Creative production of all elements

29th Oct – 6 Nov Championships Delivery

For more information contact:

Selection Criteria

WGC2022 are looking for submissions/applications from those who can clearly meet the following key selection criteria as a minimum:

• Demonstrable experience of commissioning creative work at scale in a creative or events context
• Proven track record of working with creative partners in the development of new creative work and/or commissions.
• Experience in developing creative themes to be implemented across departments in national/international events
• Proven success in managing complex projects, events, commissions, co-productions and/or cultural programmes
• Understanding of multi-partner development and delivery.
• Sound knowledge of all parts of production, delivery and audience development and communications in relation to culture/creative programmes
• Strong experience of financial and budget management for creative programmes of work.
• Resilient with an effective approach to resolving challenges and identifying solutions.
• Knowledge of public procurement and/or producing publicly funded work.
• Exceptional planning and project management skills
• Demonstrable senior level producing skills.
• Ability to influence and negotiate
• Able to juggle competing priorities, deadlines, and in managing complexity
• Ability to build strong working relationships, across multi stakeholder groups
• Understanding of creative theme implementation into major sporting events

Delivery Requirements

The individual will be responsible for the minimum deliverables across the contract:

• Lead the delivery of this creative brief working across functional areas
• Implement the creative theme across key areas identified in this brief: Ceremonies; Sports Presentation; Fan Zone; After Party; City Animation
• Develop a comprehensive project plan that is reflective of the WGC2022 values and detailing scope; timelines and budgets.
• Contribute to relevant tender submissions, working with the operations team
• Manage stakeholder relations to ensure implementation of theme across the LOC and wider WGC2022 family
• Champion sustainability initiatives across the operational planning and delivery of the Championships

Response Requirements

• Your proposed methodology outlining how you would approach delivery of this piece of work taking into the consideration the requirements stated.
• A proposed work plan, detailing how many days per month you would work on this project through this period and until completion of the event in November 2022.
• CV and portfolio of comparable delivery
• Commitment to welfare matters and social values as per Liverpool City Council’s priorities.


The fee for the delivery of this freelance role is up to £25,000

Deadline for applications is 17:00 on 19/10/2021

Additional Information

Appendix 1


Appendix 2


Culture Liverpool, sit with Liverpool City Council and are the leading partner in delivering the city’s cultural programme. We act as facilitator, enabler, curator, deliverer and key provider of the City's arts and cultural offer. Culture Liverpool is recognised for its particularly strong experience and expertise at creating and delivering major outdoor arts and cultural events and for successfully establishing the city as a premier UK cultural destination.

In 2019, Culture Liverpool successfully delivered the Opening and Closing Ceremony for the Netball World Cup along with a hugely popular Fan Park in Chavasse Park, Liverpool One. Below are a few highlights. See Appendix 1 for the full presentation.

Fan Park
• 44,000 attended the Fan Park over the 10 day period
• Players visited from 16 countries
• Live screen showing all 60 matches
• Live broadcasts and special visit from Clare Balding

Opening/Closing Ceremony
• Pyrotechnic and multi-media show, aerialists, 28 dancers from around the world, 250 strong choir intertwined with the music of Liverpool welcomed the 16 teams
• Unique Liverpool elements of the Liver Bird and a specially commissioned Liverpool score
• Broadcast live on Sky before first England Match
• Opening Ceremony Video - Netball World Cup Opening Ceremony by Culture Liverpool


If you didn’t find your ideal job create a job alert and get notified as soon as jobs matching your ambitions go live.


If you didn’t find your ideal course create a job alert and get notified as soon as courses matching your ambitions go live.


If you didn’t find your ideal training programme create a programme alert and get notified as soon as programmes matching your ambitions go live.


FIFA Master – International Master in Management, Law and Humanities of Sports

The FIFA Master, which recently celebrated its 20th anniversary, has been named the No.1 Postgraduate Sports...

How to run a successful football club - online certificate

How to Run a Successful Football Club" is an online certificate program designed to provide learners with...

Emotional Intelligence Training – Develop yourself and Learn How to Develop Others.

Get certified to deliver the world’s most advanced system for measuring and developing emotional...

The Winning Mindset

The Winning Mindset is a 30 day online coaching programme brought to you by one of the world's leading...

UEFA Executive Master for International Players (UEFA MIP)

A unique academic programme that equips former international players with essential professional skills to...

Talent Acquisition Specialist (In House)

Global Sports is ready to expand our team as we continue to successfully execute our growth strategy over the...

Sales Presentations Associate

Building the big moments - we deliver unforgettable sporting events. Sports evoke a lifelong and unrivaled...
Zug, Switzerland

Regional Marketing Manager (m/f/d)

The Regional Marketing Manager (m/f/d) works together with the Marketing leadership team to create key...

Local Marketing Manager (m/f/d)

The Local Marketing Manager (m/f/d) is responsible to create strategic marketing plans for our events, brands...

Commercial Director France

Motorsport is one of the most popular sports in the world, with more than one billion loyal global fans...
Paris & Work From Home