Content Manager - Women's Professional Game

Media & Broadcast
Wembley , United Kingdom
Full Time
23 / 06

Full description

Have the digital world at your feet...

In what is an exciting time for the Women's Professional Domestic Game in England, the 22/23 season has seen record attendances and viewership of Women's professional football in this country and the domestic leagues continue to grow at an unprecedented pace.

Since professionalisation in 2018, the Women's domestic leagues have seen incredible growth under the leadership of the Football Association. At this transformational time for the game, we are looking to develop an independent structure that will allow the leagues to transition to a NewCo over the course of the next season.

We have a fantastic opportunity for a Content Manager to join the team. You will be responsible to support and execute the strategic direction of content across the Barclays Women's Super League, Barclays Women's Championship and Continental Tyres Conti Cup.

What will you be doing?

  • Manage the day-to-day operation of the BWSL & BWC and Conti Cup content output, across both owned and operated channels. With a particular focus on social media platforms,
  • Execute a hero/hub/hygiene approach to content across owned & operated channels to ensure the right content mix to increase the visibility of the leagues and Conti Cup with key target audiences.
  • Work collaboratively with the BWSL & BWC communications team to align the daily editorial calendar and key stories/messaging across the various channels.
  • Collaborate with the marketing team to ideate and execute catalyst campaigns and tier two moments with excellence, supporting commercial and marketing objectives, and delivering value for The BWSL & BWC and our partners.
  • Line manage a content creative, overseeing performance, providing mentorship and career development.
  • Build strong key stakeholder relationships at all levels across the wider business to support and manage campaigns and content activations.
  • Manage key agency and vendor relationships to create opportunities to deliver world-class content.
  • Content Team representative in meetings with internal personnel across Communications, Marketing, Operations, and Brand, briefing and debriefing messaging.
  • Lead creative sessions and provide regular detailed reports to the wider business on channel and content performance.
  • Key contributor to the department's cross-platform content strategy, aligned to the BWSL & BWC's strategic goals and positioning.
  • Collaborate with The FA's video team to plan, produce, deliver, and analyse content that informs, engages, and entertains target audiences.
  • Coordinate paid media plans across campaigns with internal stakeholders and media agencies.
  • Manage budget for the 23/24 season.
  • Key contributor to the Broadcast Operation team, shaping strategy and developing compelling content promotion, VOD and commercial integration.
  • Manage content planning with direct reports, and external and internal stakeholders to ensure delivery of projects and draw out the best creative.

What are we looking for?

Essential for the role:

    • Ability to translate brand plans into actionable content plans.
    • Strong stakeholder communication and collaboration (internal and external).
    • Clear understanding of the social media landscape, including emerging trends and future opportunities.
    • Clear understanding of digital ecosystems and the differing roles & interactions between digital platforms.
    • Ability to manage a large digital community, responding to conversations and producing reactive content where appropriate.
    • Experience managing a small team.
    • Experience managing a range of agencies and vendors.
    • Strong evidence of creating engaging, entertaining and informative content through an editorial lens.
    • Expertise in producing highly engaging social media, website and video content.
    • Copywriting expertise.
    • Strong understanding of paid media.
    • Knowledge of social media analytics, including key metrics and how to use them to measure performance.
    • Ability to keep cool and focused during live high-pressure event environments.
    • Experienced in budget management.
    • Excellent communication, organisational & project management skills.

Beneficial to have:

  • Experience working in a commercial environment.
  • Ability to build relationships and manage conflict effectively.
  • Understanding of the football industry.
  • Flexible approach to working hours.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George's Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Vitality Women's FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of either Wembley Stadium, St. George's Park or our Processing Centre, unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.


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