Campaign Activation Coordinator

Federations & Major Events
Full Time
14 / 10

Full description

Job information:

Division / Unit: Marketing / Marketing Activities
Contract type: Permanent
Start date: 01.10.2022
Location: Nyon

Main goal:

UEFA is looking for a Campaign Activation Coordinator to join the Customer Relationship Management team and help coordinate direct-to-consumer activation across all of UEFA's competitions and digital products. We are looking for an organised and performance-oriented candidate who can plan and coordinate the different channels.

The candidate will own the strategic and operational side of email and app notifications. The ultimate objectives of the role are to guarantee that our communications reach the right audiences and develop our fan base both quantitatively and qualitatively.

The ideal candidate is passionate and knowledgeable about digital marketing, self-motivated, proactive and a team player. This role is a great opportunity to gain a deeper, real-world understanding of digital marketing and audience management through both organic and paid activations in order to become an expert quickly.

Key responsibilities:

Account management:
- Update and keep track of the different campaign planners
- Anticipate UEFA's moments of truth and prepare each department accordingly
- Coordinate campaign launches, making sure all products receive the specific content and tracking needed while also ensuring that each campaign contributes to a single overall objective
- Plan email and app notifications and collate the content needed from the editorial team
- Be the main point of contact for the marketing automation agency and guarantee perfect execution and regular optimisation
- Report on audience activation and engagement


Experience required:
- from 1 to 3 years' experience in marketing and project coordination, ideally in digital

- Bachelor's or equivalent qualification, preferably in project management or digital marketing

- English / Advanced

Additional requirements:
- MS Excel / Advanced
- MS PowerPoint / Advanced
- Project Management / Advanced
- Strong organisational skills
- Able to build positive working relationships with cross-functional teams
- Able to manage multiple projects with conflicting deadlines
- Proactive, innovative and open-minded
- Comfortable working as an individual contributor within a fast-paced environment
- Willing and able to recommend and test new ideas, measure success, and change direction quickly when necessary


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