Assistant CRM Manager (Customer Lifecycle)

Federations & Major Events
United Kingdom
Full Time
Competitive
7 / 03

About the Role

The Customer Strategy and Marketing department are looking for a customer lifecycle specialist to take on a brand-new role that will accelerate our automated communication capabilities that enhance the customer experience in tennis and padel.

Automation and personalisation are key pillars of our Customer Engagement Strategies, these are delivered by a skilled team that maximises the functionality within Salesforce Marketing Cloud. The Customer Engagement team has enhanced business performance and as a result, requires an experienced lifecycle specialist to join the team and drive forward automated communications and personalised experiences across email, web, and mobile applications (launching in 2024).

Full description

About the Role

The LTA’s vision is ‘Tennis Opened Up’ and its mission is to make tennis Relevant, Accessible, Welcoming and Enjoyable for all.

The Customer Strategy and Marketing department are looking for a customer lifecycle specialist to take on a brand-new role that will accelerate our automated communication capabilities that enhance the customer experience in tennis and padel.

Automation and personalisation are key pillars of our Customer Engagement Strategies, these are delivered by a skilled team that maximises the functionality within Salesforce Marketing Cloud. The Customer Engagement team has enhanced business performance and as a result, requires an experienced lifecycle specialist to join the team and drive forward automated communications and personalised experiences across email, web, and mobile applications (launching in 2024).

Key Accountabilities

As the Assistant Customer Lifecycle Manager, you will play a pivotal role in creating first class customer communications across a variety of channels that maximise audience engagement.

You will:

- Develop, test, and optimise highly personalised automated communications to engage, inform and convert both B2C and B2B audiences.

- Collaborate closely with Customer Strategy and Marketing specialists plus, Digital Transformation, Technology, Programme specialists and external Digital agencies to create automated communications and personalised experiences.

- Leverage zero- and first-party data and enrich with customer research and insight to deliver cohesive messaging and brand/proposition alignment.

- Support the current implementation of Marketing Cloud Personalisation and the transition to cross channel adoption.

- Be at the forefront of developing new mobile journeys as we look to roll out our mobile application strategy in 2024 and beyond.

- Utilise advanced tools to analyse customer behaviours, refine strategies and report key insights to stakeholders.

- Ensure all communications are accurate, compelling, and compliant with legal and brand standards.

- Build on existing foundations and optimise our existing customer experience through the adoption of new channels and availability of new data.

This is a new role putting intelligent cross channel automated communications at the heart of the organisation. This position reports to the Customer Engagement Manager and will be based in Roehampton, London.

Person Specification

  • Customer-centric - Continually thinking about improving customer experience and messaging.
  • Strategic thinker - able foresee any operational challenges.
  • Solution focussed - seeking workarounds when problems arise.
  • Highly organised and able to juggle multiple project and priorities.

DIDN'T FIND YOUR IDEAL JOB?

If you didn’t find your ideal job create a job alert and get notified as soon as jobs matching your ambitions go live.

DIDN'T FIND YOUR IDEAL COURSE

If you didn’t find your ideal course create a job alert and get notified as soon as courses matching your ambitions go live.

DIDN'T FIND YOUR TRAINING PROGRAMME?

If you didn’t find your ideal training programme create a programme alert and get notified as soon as programmes matching your ambitions go live.

USERS WHO VIEWED THIS ALSO VIEWED

Emotional Intelligence Training – Develop yourself and Learn How to Develop Others.

Get certified to deliver the world’s most advanced system for measuring and developing emotional...
Online

Rowing Coach 賽艇教練

The Hong Kong Sports Institute Limited (“HKSI”) is the Government’s delivery agent of elite...
Hong Kong

Global Partnership Development Manager

BallGame, a multinational boutique sports marketing agency with a culture defined by dynamic personalities,...
London, UK | Remote

General Assistant (until mid-May 2024)

The General Assistant plays a key part of the team in supporting the Operations Team's delivery at the NTC....
Roehampton, UK

General Assistant (until end of August 2024)

The General  Assistant  plays a key part of the team in supporting the Operations Team's delivery...
Roehampton, UK

EVENT MANAGER, LIVE EVENTS

We are looking for a candidate with a strong desire to pursue a career in live events.  This individual...
New York, United States

Senior Analyst, Strategic Advisory

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with 22 global...
London

Employee Relations Manager

The People Team ensure we have the right people, in the right roles, with the right skills to deliver the...
London

All Whites Performance Analysis Lead

As part of a multi-disciplinary High Performance Team, you’ll be delivering the Performance Analysis...
Auckland, New Zealand

Live Producer

Join us at WBD Sports' Eurosport department in Paris, where as a Live Producer, you'll craft compelling...
Paris, France

People who applied here also applied to

Global Partnership Development Manager

BallGame, a multinational boutique sports marketing agency with a culture defined by dynamic personalities,...
London, UK | Remote